# Altss · Visual identity

Logo placement, colour, typography and image direction.

## A consistent signature

Use the supplied vector artwork. The wordmark combines the Altss symbol with custom letterforms; it is artwork, not text to reset in a font. Choose the ink version on a light ground and the white version on a dark ground. Both have transparent backgrounds.

Use the complete wordmark when introducing Altss. The symbol can stand alone in a compact space when the surrounding context already names Altss.

- Leave clear space on every side equal to at least one quarter of the symbol’s height. Increase it beside other logos.

- Keep the wordmark’s proportions and all of its parts together. Choose a size at which the inner symbol and all five letters remain clear.

- Use a plain, contrasting ground. Avoid placing the logo over text, busy photography or chart labels.

- Keep the supplied colours, geometry and orientation. Do not stretch, rotate, outline, add effects or rebuild the wordmark.

## Colour with a purpose

Cobalt (#1F3DE0) is the primary action and brand accent. Registry ink (#101B66) anchors deep brand fields. Ink (#0F1324) and secondary ink (#3D4356) carry text on pearl (#F4F6FB) and paper (#FFFFFF). Keep accents restrained so research and evidence remain easy to read.

Use ink on pearl or paper for body text, and white on cobalt or registry ink for reversed labels. Check the actual foreground/background pairing before publishing. Charts need labels and patterns as well as colour.

## Typography

Geist is the principal typeface for the Altss website identity. Use regular and medium weights for reading and headings. Geist Mono is reserved for dates, units, short labels and numerical details. The wordmark is supplied artwork and does not use a substitute typeface.

Use a clear hierarchy, generous line spacing and left-aligned prose. Avoid all-capital paragraphs, tightly spaced small text and oversized numbers without their units or dates. In environments without Geist, use a legible system sans-serif and retain the original logo artwork.

## Editorial pictures

Each research article should have a composition specific to its thesis. Use materials, dimensional depth and a clear focal point to explain the subject. A fund launch, an ownership relationship and a project-finance structure should not share an interchangeable cover.

Any printed figure needs its unit, scope and supporting evidence. Recompose for the intended format rather than cropping away qualifications. Review the small card and mobile presentation as carefully as the full hero. Keep text readable and avoid implying scale, ownership or causation that the evidence does not support.

Current product information: https://altss.com/platform

Terms: https://altss.com/terms-of-use

Contact: https://altss.com/contact

Canonical brand resources: https://altss.com/brand