Bank / Wealth / TrustRIA · CRD 148566SEC-Registered

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1492 Capital Management

1492 Capital Management is an SEC-registered investment adviser in Milwaukee, WI, registered since 2009. The firm manages $275 million in assets.

1492 Capital Management logo

1492 Capital Management

1492 Capital Management is an SEC-registered investment adviser in Milwaukee, WI, registered since 2009. The firm manages $275 million in assets. It has 5 employees and 5 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Year founded

1998

Location

Region

North America

Country

United States

City

Milwaukee

Corporate office

Milwaukee, WI, United States

Principals

C. Fredrick Geilfuss II

President & CEO

Sector focus

Enterprise SoftwareIndustrial TechHealthcare ServicesFinancial Services

Frequently asked questions

Who runs investment decisions at 1492 Capital Management?

C. Fredrick Geilfuss II, the firm's founder, President, and CEO, serves as the lead portfolio manager and makes all final investment decisions. Geilfuss founded the firm in 1998 after a career in institutional equity sales at Robert W. Baird. He is supported by a small investment team, but the strategy is built around his singular decision-making framework.

What is the firm's actual approach to portfolio-company engagement?

1492 takes an activist-adjacent posture without typically running proxy fights. The firm acquires concentrated stakes in micro-cap companies and then engages directly with management teams and boards on capital allocation, operational improvements, and strategic alternatives. It does not seek board seats as a default, preferring private dialogue — but the firm's advisory arm operates in the same ecosystem, giving it unusual insight into the strategic options available to companies of this size.

How does 1492 source its investment ideas?

The firm relies on proprietary screening of public micro-cap companies, combined with relationships developed over 25 years in the small-company ecosystem. Its advisory business — 1492 Capital Advisors — creates an additional sourcing channel by giving the firm direct visibility into corporate finance transactions, fairness opinions, and strategic reviews for companies that overlap with its investable universe.

Does 1492 invest in private companies or only public equities?

1492 Capital Management focuses exclusively on publicly traded equities. The firm does not make private investments, venture capital allocations, or fund commitments. Its universe is restricted to companies with publicly traded common stock, almost always listed on NASDAQ or NYSE American, with market capitalizations typically below $250 million at entry.

What is the relationship between 1492 Capital Management and 1492 Capital Advisors?

1492 Capital Advisors is a related entity that provides investment banking and corporate finance advisory services to small public companies — including fairness opinions, valuations, M&A advisory, and capital raising support. The two entities share common ownership and leadership under Fred Geilfuss. The advisory business operates separately from the asset management strategy but creates informational adjacency, as both businesses operate in the micro-cap public-company ecosystem.

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