# 359 Capital 359 Capital is an Asset Manager based in Miami, United States. ## Overview - **Organization type:** Asset Manager - **Headquarters:** Miami, United States - **Region:** North America - **Address:** Miami, FL, United States - **Founded:** 2018 - **Assets under management:** Undisclosed - **Website:** 359capital.com ## Regulatory record - **CRD number:** 340334 - **SEC file number:** 802-135375 - **Registration status:** Registered - **Reports private funds:** Yes - **IAPD record:** https://adviserinfo.sec.gov/firm/summary/340334 ## About 359 Capital is a venture capital firm that partners with founders in consumer and consumer-adjacent spaces, leveraging its unique LP network of iconic brands in sports, media, and entertainment. The firm has $300M under management and focuses on Seed to Series C companies. It helps founders achieve success through its connectivity into difficult-to-penetrate markets. ## Sectors - Enterprise Software - AI/ML - Digital Health - FinTech - Future of Work ## People - Marija Zivanovic-Smith — Founder & Managing Partner ## Questions ### Who runs investment decisions at 359 Capital? Marija Zivanovic-Smith, the firm's founder and managing partner, leads investment decisions. She brings operating experience from senior communications and brand roles at global enterprises including IHG, Kaplan, and NCR. Her background is atypical for venture capital, giving the firm a distinct lens on go-to-market execution. ### What investment stages does 359 Capital target? 359 Capital invests at the early stage, spanning pre-seed through Series A rounds. The firm leads or co-leads rounds rather than participating as a passive minority investor. It concentrates capital in a small number of positions per year rather than running a high-volume seed model. ### Which sectors does 359 Capital focus on? The firm targets B2B software companies in enterprise SaaS, AI/ML applications, digital health, fintech, and the future of work. Its investment thesis centers on products where user experience and design are competitive differentiators in enterprise procurement. Deep-tech plays requiring heavy R&D before commercialization are not a core focus. ### Does 359 Capital invest outside the United States? The firm's primary geographic focus is North America, with an emphasis on emerging tech hubs beyond traditional venture centers. Its Miami headquarters position it to evaluate opportunities in the Southeast US and Latin America, though cross-border deals are not its primary mandate. Portfolio concentration remains US-domiciled. ### How does 359 Capital source deal flow differently from other seed funds? The firm's sourcing advantage is tied to its founder's network across enterprise marketing and communications — channels that are underrepresented in traditional venture networks. Zivanovic-Smith accesses founders through corporate innovation circles and executive communities rather than relying on standard accelerator or university pipelines. ### What value does 359 Capital bring to portfolio companies beyond capital? The firm's core operational contribution is in go-to-market positioning, enterprise sales narrative development, and brand strategy — areas where its founder's two-decade career gives it an edge over technically-oriented seed investors. For B2B software founders whose primary challenge is crossing the chasm to enterprise buyers, this support is designed to accelerate revenue milestones. ## Related profiles - [32 Laight Street Partners](https://altss.com/profile/32-laight-street-partners) - [360 Degrees Capital Management](https://altss.com/profile/360-degrees-capital-management-llc) --- Last updated: 2026-07-10T18:53:18.000Z Canonical page: https://altss.com/profile/359-capital-llc Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology