Aars (Møller Family Office)

Aars (Møller Family Office)

Aars was founded in 2014 by the Møller family to manage wealth generated through Møller Mobility Group. Øyvind Schage Førde, a fourth-generation representative, serves as chairman and CEO. The office maintains direct ownership stakes alongside three third-generation principals: Harald Møller, Morten Møller, and Anne Catrine Møller. The firm allocates across private equity, listed equities, real estate, and funds. It executes direct co-investments and SPVs while participating in fund-of-funds and hedge-fund vehicles. Confirmed holdings include stakes in Micro Matic A/S alongside the Nielsen family and a 50/50 joint venture with Mustad Eiendom AS on the Lilleakerbyen urban project in Oslo. Geographic reach centers on Norway, Sweden, and the Baltic states through the Møller Eiendom portfolio. Aars maintains three offices in the Oslo area and additional properties including Fornebu S shopping center and Verket Moss. The firm employs no disclosed headcount figure. In the last 24 months no public operational events were recorded. Philanthropic vehicles include Aarsverk, Aktiv mot kreft, and the Møller Prize. Anna Møller holds board seats at Henie Onstad Kunstsenter and Kistefos AS. Aars operates with a hybrid mandate that combines direct real-asset development, listed-market exposure, and long-term industrial ownership. Board interlocks at Ferd Holding AS and Kistefos AS provide access to co-investment opportunities outside standard fund channels. Succession is structured through explicit fourth-generation leadership under Øyvind Schage Førde while third-generation principals retain board oversight.