Ad Populum

Ad Populum

Ad Populum aligns corporate strategy and fosters growth across its diverse portfolio of legendary brands, including: NECA, the industry leader in pop culture action figures and collectibles; Rubies, the #1 costumes company in the world; Enesco, the respected leader in gifts and home décor, including collectible holiday villages by Department 56; Kidrobot, a globally recognized, premier creator of limited edition art toys, plush and lifestyle accessories; WizKids, a top producer of miniatures and award winning table top games worldwide; JEI, the creators of American icons such as the Chia Pet and Clapper; ExKaliber, an esteemed collective of Amazon brands that ranks among the top 150 Amazon sellers globally; Graceland, Rock n Roll’s top destination and #1 music attraction in the world; Smiffys, a leading global innovator in fancy dress, Halloween and Carnival manufacturing since 1894; Party City, the global leader in the celebrations industry helping tens of millions of people create unforgettable memories; Amscan, the world’s leading designer, manufacturer, and distributor of decorated party supplies, costumes, accessories, and balloons; and Chasing Fireflies, the premium dress up brand for those who believe every occasion deserves a little extra wonder.