# Ad Populum

Ad Populum is an Asset Manager based in Santa Monica, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Assets under management:** Undisclosed
- **Website:** https://adpopulumllc.com/
- **LinkedIn:** https://www.linkedin.com/company/ad-populum-llc

## Regulatory record

- **Reports private funds:** No

## About

Ad Populum aligns corporate strategy and fosters growth across its diverse portfolio of legendary brands, including: NECA, the industry leader in pop culture action figures and collectibles; Rubies, the #1 costumes company in the world; Enesco, the respected leader in gifts and home décor, including collectible holiday villages by Department 56; Kidrobot, a globally recognized, premier creator of limited edition art toys, plush and lifestyle accessories; WizKids, a top producer of miniatures and award winning table top games worldwide; JEI, the creators of American icons such as the Chia Pet and Clapper; ExKaliber, an esteemed collective of Amazon brands that ranks among the top 150 Amazon sellers globally; Graceland, Rock n Roll’s top destination and #1 music attraction in the world; Smiffys, a leading global innovator in fancy dress, Halloween and Carnival manufacturing since 1894; Party City, the global leader in the celebrations industry helping tens of millions of people create unforgettable memories; Amscan, the world’s leading designer, manufacturer, and distributor of decorated party supplies, costumes, accessories, and balloons; and Chasing Fireflies, the premium dress up brand for those who believe every occasion deserves a little extra wonder.

## Questions

### What is the size of Ad Populum's assets under management?

Ad Populum has not publicly disclosed its AUM. No third-party estimates are available in the public domain.

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Last updated: 2026-06-03T20:00:00.000Z

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