Aditude

Aditude is a venture-backed operating company, not a family office or fund. As CEO and founder, Jared Siegal leads strategic and capital-allocation decisions, alongside CTO Erik Omlid, CFO Josh Schenker, CRO Anthony Gonsalves, and CSO John Shankman. The firm has raised institutional capital, including a $15 million Series A from Volition Capital in 2023.

Aditude's acquisition strategy focuses on consolidating publisher ad-tech components that complement its core platform. The 2024 acquisitions of CPMStar and Hashtag Labs were sourced from within the programmatic ecosystem where the management team has deep operating experience. The firm evaluates targets that add premium demand, analytics capabilities, or new publisher verticals to its unified infrastructure.

Aditude is a venture-backed enterprise software company, not a family office or a venture capital firm. It secured a $15 million Series A round from Volition Capital in 2023 and generates revenue by licensing its ad-tech SaaS platform to digital publishers. The company's corporate structure serves its publishing clients, not personal or family wealth management.

Aditude is not a fund and does not make LP commitments. The firm deploys capital through direct strategic acquisitions, such as buying CPMStar and Hashtag Labs in 2024 to integrate premium demand and intelligence into its publisher platform. Its balance sheet is corporate, not a fund vehicle.

Aditude's platform is purpose-built for enterprise digital publishers, and the company does not serve ad buyers, demand-side platforms, or marketers. It explicitly avoids the buy-side ad-tech segment, focusing exclusively on publisher monetization infrastructure, which distinguishes it from companies that operate on both sides of the programmatic marketplace.