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Aditude
Aditude, led by founder Jared Siegal, serves 150+ publishers with unified ad-serving and analytics, processing $10M+ in daily programmatic ad spend.
Aditude
Aditude was founded in 2019 by Jared Siegal, who recognized systemic inefficiencies while architecting programmatic infrastructure for publishers. The firm operates from Buffalo, New York, building enterprise-grade SaaS that consolidates header bidding, ad serving, and analytics into a single platform for digital publishers who want to reclaim operational control and fee economics from legacy vendors. The company serves over 150 publishers and 1,600 sites and apps, serving more than 22 billion ads per month and processing over $10 million in daily programmatic ad spend. Its platform spans five integrated products—App, Cloud Wrapper, Prebid Server, Insights, and Exec—covering ad serving, real-time analytics, and unified financial reporting. Confirmed clients include Hearst Newspapers, wikiHow, and Dexerto, and the firm demonstrated market traction by ranking No. 201 on the 2025 Inc. 5000 list. Aditude deploys across North America, with publisher inventory spanning web, iOS, Android, and desktop applications. Aditude strengthened its footprint through a $15 million Series A from Volition Capital in 2023 and two strategic acquisitions in 2024: CPMStar for premium programmatic demand and Hashtag Labs for unified intelligence. Leadership includes CTO Erik Omlid, CFO Josh Schenker, CRO Anthony Gonsalves, and CSO John Shankman. The firm maintains active memberships in the IAB and the Prebid.org community, anchoring its technology roadmap in industry standards. Unlike the ad-tech incumbents it displaces, Aditude operates with a publisher-aligned revenue model that disclaims black-box fees and extractive vendor economics. Its architecture allows publishers to plug individual components into existing stacks or deploy Aditude as their complete programmatic foundation—a modularity that lets clients such as Hearst preserve in-house identity while accessing institutional-grade infrastructure.
General information
Firm type
Asset Manager
Year founded
2019
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Buffalo
Corporate office
Buffalo, NY, United States
Principals
Jared Siegal
CEO and Founder
Erik Omlid
CTO
Josh Schenker
CFO
Anthony Gonsalves
CRO
John Shankman
CSO
Sector focus
Frequently asked questions
Who runs investment decisions at Aditude?
Aditude is a venture-backed operating company, not a family office or fund. As CEO and founder, Jared Siegal leads strategic and capital-allocation decisions, alongside CTO Erik Omlid, CFO Josh Schenker, CRO Anthony Gonsalves, and CSO John Shankman. The firm has raised institutional capital, including a $15 million Series A from Volition Capital in 2023.
How does Aditude source proprietary deal flow?
Aditude's acquisition strategy focuses on consolidating publisher ad-tech components that complement its core platform. The 2024 acquisitions of CPMStar and Hashtag Labs were sourced from within the programmatic ecosystem where the management team has deep operating experience. The firm evaluates targets that add premium demand, analytics capabilities, or new publisher verticals to its unified infrastructure.
Is Aditude structured as a single family office or does it operate more like a venture firm?
Aditude is a venture-backed enterprise software company, not a family office or a venture capital firm. It secured a $15 million Series A round from Volition Capital in 2023 and generates revenue by licensing its ad-tech SaaS platform to digital publishers. The company's corporate structure serves its publishing clients, not personal or family wealth management.
Does Aditude participate in fund commitments or only direct deals?
Aditude is not a fund and does not make LP commitments. The firm deploys capital through direct strategic acquisitions, such as buying CPMStar and Hashtag Labs in 2024 to integrate premium demand and intelligence into its publisher platform. Its balance sheet is corporate, not a fund vehicle.
Which sectors does Aditude explicitly avoid?
Aditude's platform is purpose-built for enterprise digital publishers, and the company does not serve ad buyers, demand-side platforms, or marketers. It explicitly avoids the buy-side ad-tech segment, focusing exclusively on publisher monetization infrastructure, which distinguishes it from companies that operate on both sides of the programmatic marketplace.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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