# Aditude

Aditude is an Asset Manager based in Buffalo, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Buffalo, United States
- **Region:** North America
- **Address:** Buffalo, NY, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** aditude.com

## Regulatory record

- **Reports private funds:** No

## About

One platform. Complete control. Aditude unifies ad serving, intelligence, and demand for enterprise publishers ready to maximize revenue at scale.

## Sectors

- Enterprise Software
- Media & Entertainment

## People

- Jared Siegal — CEO and Founder
- Erik Omlid — CTO
- Josh Schenker — CFO
- Anthony Gonsalves — CRO
- John Shankman — CSO

## Questions

### Who runs investment decisions at Aditude?

Aditude is a venture-backed operating company, not a family office or fund. As CEO and founder, Jared Siegal leads strategic and capital-allocation decisions, alongside CTO Erik Omlid, CFO Josh Schenker, CRO Anthony Gonsalves, and CSO John Shankman. The firm has raised institutional capital, including a $15 million Series A from Volition Capital in 2023.

### How does Aditude source proprietary deal flow?

Aditude's acquisition strategy focuses on consolidating publisher ad-tech components that complement its core platform. The 2024 acquisitions of CPMStar and Hashtag Labs were sourced from within the programmatic ecosystem where the management team has deep operating experience. The firm evaluates targets that add premium demand, analytics capabilities, or new publisher verticals to its unified infrastructure.

### Does Aditude participate in fund commitments or only direct deals?

Aditude is not a fund and does not make LP commitments. The firm deploys capital through direct strategic acquisitions, such as buying CPMStar and Hashtag Labs in 2024 to integrate premium demand and intelligence into its publisher platform. Its balance sheet is corporate, not a fund vehicle.

### Which sectors does Aditude explicitly avoid?

Aditude's platform is purpose-built for enterprise digital publishers, and the company does not serve ad buyers, demand-side platforms, or marketers. It explicitly avoids the buy-side ad-tech segment, focusing exclusively on publisher monetization infrastructure, which distinguishes it from companies that operate on both sides of the programmatic marketplace.

## Related profiles

- [Natco Pharma](https://altss.com/profile/natco-pharma-limited)
- [Prince Industries](https://altss.com/profile/prince-industries)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/aditude-inc

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology