# Rabbit Life

Rabbit Life is an Insurance based in Bangkok, Thailand.

## Overview

- **Organization type:** Insurance
- **Headquarters:** Bangkok, Thailand
- **Region:** Asia
- **Address:** Bangkok, Thailand
- **Founded:** 1997
- **Assets under management:** Undisclosed
- **Website:** www.rabbitlife.co.th
- **LinkedIn:** https://www.linkedin.com/company/rabbit-life-insurance-pcl

## Regulatory record

- **Reports private funds:** No

## About

Rabbit Life: Level Up Life | Rabbit Life Insurance is a Thailand-based specialized life insurer with the goal of bringing new mindset to the life insurance market. We strive to 'Level Up' the lives of our customers through carefully designed products covering broad range of protection, endowment, annuity, tax savings, and wealth creation life insurance instruments tailored to meet each policyholder's exact needs at each life stage.

## Sectors

- Insurance

## People

- Keeree Kanjanapas — Chairman of BTS Group Holdings
- Kavin Kanjanapas — Chairman of the Executive Committee of Rabbit Holdings and Director of Rabbit Life

## Questions

### Who controls investment decisions at Advance Life Assurance?

Keeree Kanjanapas sets direction through his role as Chairman of BTS Group Holdings. Kavin Kanjanapas serves as Director of Rabbit Life and Chairman of the Executive Committee of Rabbit Holdings.

### What asset classes does Advance Life Assurance hold?

The firm holds mixed-use real estate, land plots, and a portfolio of non-performing loans and assets, all located in Bangkok.

### How is Advance Life Assurance structured relative to BTS Group?

Advance Life Assurance functions as a subsidiary insurance company inside the BTS Group Holdings conglomerate under the Rabbit brand.

### Does Advance Life Assurance maintain co-investment partnerships?

Yes. Noble Development Public Company Limited acts as joint venture partner on real estate developments in Bangkok.

### What industry associations does Advance Life Assurance belong to?

Rabbit Life is a member of the Thai Life Assurance Association and holds certification through the Thai Private Sector Anti-Corruption Coalition via its parent entities.

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Last updated: 2026-07-08T21:18:20.021Z

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