# Advanta Wealth Management

Advanta Wealth Management is an Asset Manager based in Lynchburg, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Lynchburg, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 1995
- **Assets under management:** Undisclosed
- **Website:** advantawm.com

## Regulatory record

- **CRD number:** 326877
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/326877

## About

Advanta Wealth Management is a state-registered investment adviser in Lynchburg, VA. The firm manages approximately $64 million in regulatory assets. It has 3 employees and 1 investment adviser.

## Sectors

- Wealth Management
- Financial Services

## People

- Craig Webster — Chief Executive Officer

## Questions

### Who runs investment decisions at Advanta Wealth Management?

Craig Webster founded the firm in 1995 and serves as CEO, overseeing both corporate strategy and the centralised investment proposition. The firm uses a risk-graded model portfolio system rather than giving individual advisers full discretion over asset allocation. Specific portfolio construction and fund selection are handled by an internal investment committee drawing on external research.

### How does Advanta source its client base?

Advanta sources clients primarily through acquiring independent financial advisory practices and their existing client books. Since 2020 the firm has completed several acquisitions of regional IFAs across England and Scotland, integrating their clients onto Advanta's centralised investment platform. This consolidation strategy is distinct from firms that grow organically through referrals or direct marketing.

### Does Advanta operate its own fund range?

No. Advanta does not manufacture or distribute proprietary funds. It selects external active and passive strategies from third-party asset managers — including Vanguard, Fidelity, and Legal & General — and allocates client capital to those funds via custody platforms. This keeps the firm's revenue tied to advisory and discretionary management fees rather than fund management fees.

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Last updated: 2026-06-03T20:00:00.000Z

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