# Advisor Group

Advisor Group is a Bank / Wealth / Trust based in Phoenix, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Phoenix, United States
- **Region:** North America
- **Address:** Phoenix, AZ, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** advisorgroup.com
- **LinkedIn:** https://www.linkedin.com/company/advisor-group

## Regulatory record

- **CRD number:** 122678
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/122678

## About

Advisor Group is a state-registered investment adviser with approximately $27 million in regulatory assets under management. The firm has 1 employee and 1 investment adviser. It operates with a small team.

## Sectors

- Wealth Management

## People

- Greg Cornick — President & CEO

## Questions

### Who runs investment decisions at Advisor Group?

Advisor Group does not employ a centralized CIO making asset allocation decisions. Its affiliated advisors operate independently, selecting investments and constructing portfolios within the firm's approved product platforms. The home office provides due diligence, investment research, and model portfolios, but ultimate discretion rests with individual advisor practices.

### How is Advisor Group structured compared to a traditional wirehouse?

Advisor Group operates as a network of independent broker-dealers, not a wirehouse. Advisors are independent contractors who own their books of business. The firm provides clearing, compliance, technology, and practice management support, but does not employ advisors with salary-plus-bonus compensation — instead sharing in advisor-generated revenue.

### What was the significance of the Osaic rebranding?

In September 2023, Advisor Group rebranded its corporate entity to Osaic, consolidating eight legacy broker-dealer brands under one holding company. This move centralized technology infrastructure, compliance, and product management that had previously been siloed. The rebranding was designed to create a single institutional counterparty for carriers and custodians while preserving advisor-facing autonomy.

### Who are the primary financial backers of Advisor Group?

Reverence Capital Partners acquired a majority stake in Advisor Group in 2019 from Lightyear Capital, in a transaction valuing the business at approximately $2.3 billion. Lightyear Capital retained a minority position. The firm's capital structure is private equity-backed, not publicly traded.

## Related profiles

- [Advice And Planning Services](https://altss.com/profile/advice-and-planning-services)
- [Advisor Partners](https://altss.com/profile/advisor-partners)

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Last updated: 2026-06-03T20:00:00.000Z

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