# Affiance Financial

Affiance Financial is a Bank / Wealth / Trust based in St. Louis Park, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** St. Louis Park, United States
- **Region:** North America
- **Address:** St. Louis Park, MN, United States
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** affiancefinancial.com
- **LinkedIn:** https://www.linkedin.com/company/affiance-financial

## Regulatory record

- **CRD number:** 113200
- **SEC file number:** 801-78208
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/113200

## About

Affiance Financial is an SEC-registered investment adviser in St. Louis Park, MN, registered since 2013. The firm manages $1.4 billion in assets, with $1.3 billion on a discretionary basis. It has 25 employees and 11 investment advisers.

## Questions

### Is Affiance Financial a fiduciary?

As a registered investment advisor, Affiance Financial is legally obligated to act as a fiduciary for its advisory clients. This means the firm must place client interests ahead of its own and disclose any material conflicts of interest. The firm's Form ADV filings with the SEC detail its fee structure, disciplinary history, and potential conflicts, which is standard for all RIAs.

### What investment strategies does Affiance Financial employ?

Affiance uses a multi-asset approach spanning equities, fixed income, and alternative investments. The firm's investment committee sets strategic asset allocations and selects underlying managers or securities. Portfolios are customized based on individual client goals, tax situations, and risk capacity rather than placed into a single model portfolio.

### Who runs investment decisions at Affiance Financial?

The firm's investment committee is responsible for asset allocation and manager selection. However, the specific composition of that committee — including named individuals and their professional backgrounds — is not public. As an RIA, the firm is required to identify key investment personnel on its Form ADV, but this information is not readily accessible without reviewing the current regulatory filing.

### Does Affiance Financial participate in fund commitments or only direct securities?

Affiance Financial's publicly available descriptions indicate use of both direct securities and fund vehicles to build client portfolios. The firm selects individual stocks and bonds as well as mutual funds and exchange-traded funds. Whether it allocates to private funds or makes direct private investments is not disclosed, which is typical for a wealth management RIA of this profile.

### How is Affiance Financial compensated?

The firm operates on a fee-only basis, charging clients a percentage of assets under management for advisory services. This structure removes commission-based incentives that exist in broker-dealer models. Exact fee schedules are disclosed in the firm's Form ADV Part 2A, which is required to be provided to prospective clients.

## Related profiles

- [Aetna Asset Advisors](https://altss.com/profile/aetna-asset-advisors)
- [Affinity Wealth Management](https://altss.com/profile/affinity-wealth-management)

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Last updated: 2026-06-03T20:00:00.000Z

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