# AffiniPay

AffiniPay is a Payments and practice management platform based in Austin, United States.

## Overview

- **Organization type:** Payments and practice management platform
- **Headquarters:** Austin, United States
- **Region:** North America
- **Address:** Austin, TX, United States
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** affinipay.com
- **LinkedIn:** https://www.linkedin.com/company/affinipay

## Regulatory record

- **Reports private funds:** No

## About

AffiniPay provides practice management and integrated payments software for professionals in the legal, accounting, construction, design, and nonprofit sectors. Its solutions include online payment processing and practice management tools for credit, debit, and eChecks payments. The company was founded in 2005 and is based in Austin, Texas.

## Sectors

- FinTech

## People

- Dru Armstrong — Chief Executive Officer

## Questions

### Who runs investment decisions at AffiniPay?

AffiniPay is an operating business, not a family office or fund; capital allocation decisions are made by CEO Dru Armstrong and the board, supported by private equity owners including Great Hill Partners and FTV Capital (per the firm, 2023).

### What investment stages does AffiniPay typically target?

As an operating company, AffiniPay does not invest in external stages; it acquires mature, vertical-specific payment platforms that can integrate with its existing product suite (per LawSites, 2023).

### Which sectors does AffiniPay explicitly avoid?

AffiniPay explicitly targets professional services — legal, accounting, and healthcare — and does not serve retail, e-commerce, or general business-to-consumer payment flows (per the firm's product pages).

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Last updated: 2026-06-03T20:00:00.000Z

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