Updated:
Affinitiv Inc.
Affinitiv provides data-driven marketing and AI software for automotive dealerships, focused on sales, service, and retention. Based in Chicago.
Affinitiv Inc.
Affinitiv develops software and marketing tools tailored for automotive dealerships, covering sales, service, and retention. The firm's products include equity-based sales quotes, service scheduling, customer-pay revenue optimization, and AI-driven identification of in-equity shoppers. It also offers digital agency services and OEM program management. The company targets three operational phases: selling vehicles faster, streamlining service scheduling, and retaining customers through personalized campaigns. Its technology stack incorporates AI and machine learning for demand forecasting and inventory matching. Affinitiv reports metrics such as increased profit per deal and service capacity utilization for clients, though no specific portfolio companies or investment deals are disclosed. Geographic focus is North America, with headquarters in Chicago. The firm claims two decades of experience in automotive technology, but does not publicly disclose team size, AUM, or additional office locations. No recent operational events are documented beyond ongoing product updates. Affinitiv is structured as a commercial software and services company, not as an investment vehicle or family office. Its distinct posture lies in its exclusive focus on automotive dealership operations, avoiding diversification into other sectors. The firm does not manage external capital or operate fund structures.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Chicago
Corporate office
Chicago, United States
Sector focus
Frequently asked questions
Who runs investment decisions at Affinitiv?
Affinitiv is not an investment firm; it is a software and marketing services company serving automotive dealerships. No investment committee or principal names are publicly disclosed.
Does Affinitiv manage capital or act as a family office?
No. Affinitiv is a commercial technology vendor for dealerships, not a family office, asset manager, or investment vehicle. It does not publish AUM or disclose capital deployment.
What sectors does Affinitiv serve?
Affinitiv focuses exclusively on the automotive retail sector, including dealerships, dealer groups, and OEMs. It does not operate outside this vertical.
What investment stages does Affinitiv target?
Affinitiv does not invest in companies. It provides software subscriptions, marketing services, and OEM program management to existing dealerships.
How does Affinitiv use AI?
Affinitiv incorporates AI and machine learning for features like identifying in-equity shoppers, forecasting service demand, and matching buyers to vehicles. These capabilities are embedded in its sales and retention tools.
Where is Affinitiv headquartered?
Affinitiv is headquartered in Chicago, United States. No other offices are publicly listed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: