# Alamar Capital

Alamar Capital is an Asset Manager based in Santa Barbara, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Santa Barbara, United States
- **Region:** North America
- **Address:** 200 E. Carrillo St, Suite 304, Santa Barbara, CA 93101, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** alamarcapital.com
- **LinkedIn:** https://www.linkedin.com/company/alamar-partners

## Regulatory record

- **Reports private funds:** No

## About

Entrepreneurial investment firm focused on investing in and growing exciting software companies. | Alamar Partners is a private investment firm focused on investing in and growing exciting software companies.

## People

- George Tharakan — Chief Investment Officer, Co-Founder
- L. John Murphy — President, CEO, Co-Founder

## Questions

### Who runs investment decisions at Alamar Capital?

George Tharakan, CFA, serves as Chief Investment Officer and co-founder, leading investment decisions. He was previously Director of Research at Santa Barbara Asset Management, where he helped manage over $4 billion. Tharakan holds an MBA from UCLA Anderson and an MS in Computer Engineering from the University of Illinois.

### Does Alamar Capital operate as a fiduciary?

Yes, Alamar is a registered investment advisor and explicitly operates under a fiduciary standard, which legally requires it to act solely in clients' best interests. This contrasts with broker-dealers who operate under a less stringent suitability standard. The firm has also adopted the CFA Institute Code of Ethics and Standards of Professional Conduct.

### How does Alamar Capital align its interests with clients?

The co-founders make meaningful personal investments in every strategy they manage, creating direct economic alignment. Alamar states this co-investment approach is essential to its philosophy. The firm also uses large global banks as custodians to provide independent third-party reporting on client assets.

### What is the background of Alamar Capital's founders?

George Tharakan and L. John Murphy, CFA, co-founded the firm after careers at Santa Barbara Asset Management. Tharakan was Director of Research there, with earlier engineering experience at Intel. Murphy was a Principal and Managing Director, having begun his investment career at Canterbury Consulting.

### Does Alamar Capital manage institutional capital or only private wealth?

Alamar serves both select families and institutional investors, providing customized investment management and advisory solutions. Its team's prior experience managing over $4 billion in institutional assets at Santa Barbara Asset Management underpins the firm's approach to serving both client types.

## Related profiles

- [Akya Ventures](https://altss.com/profile/akya-ventures)
- [Alara Capital](https://altss.com/profile/alara-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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