# Aletheia Marketing & Media

Aletheia Marketing & Media is an Asset Manager based in Dallas, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Dallas, United States
- **Region:** North America
- **Address:** Dallas, TX, United States
- **Assets under management:** Undisclosed
- **Website:** aletheia.com

## Regulatory record

- **Reports private funds:** No

## About

As the leading Values-Driven Marketing and media intelligence company in the US, we combine behavioral science, advanced analytics, and patented AI technology to uncover what truly motivates people and push the boundaries of brand growth and performance.

## Sectors

- Media & Entertainment
- Digital Health
- FinTech
- Mobility & Transportation
- eCommerce & Retail
- Education
- Healthcare Services
- InsurTech
- Real Estate
- Food & Beverage

## Questions

### What does Aletheia Marketing & Media actually do?

It operates as a full-service marketing agency and SaaS platform vendor. On the services side, it provides media strategy, planning, buying, and measurement. On the technology side, it sells access to ValuesFinder, a patented AI content-intelligence platform that analyzes audience values to help clients optimize messaging and targeting. A dedicated healthcare vertical, AMM Health, applies the same tools to health-sector marketing.

### What makes its technology proprietary?

The firm claims multiple patents related to its AI-driven values analysis and content-intelligence tools. The flagship platform, ValuesFinder, ingests content and audience data to predict which language, imagery, and channels will resonate most effectively with segments defined by their core values. No third-party technical validation is published.

### What is Values-Driven Marketing, as Aletheia uses the term?

Aletheia’s methodology posits that consumer decisions are motivated by deeply held values rather than demographics alone. It uses quantitative and qualitative research to build values-based personas, then applies AI to align creative, messaging, and media placement with those motivational drivers. A 2025 co-study with WARC claims campaigns built on this framework outperform conventional approaches on metrics such as ad preference and relevance.

## Related profiles

- [Intelvio](https://altss.com/profile/intelvio)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/aletheia-marketing-and-media-inc

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