Bank / Wealth / TrustRIA · CRD 313110SEC-Registered

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Allegiance Financial Group

Allegiance Financial Group Advisory Services was established in 2021 by partners Assaf Pinchas and Shawn Williamson, both CFP® professionals, with a Vienna,...

Allegiance Financial Group logo

Allegiance Financial Group

Allegiance Financial Group Advisory Services was established in 2021 by partners Assaf Pinchas and Shawn Williamson, both CFP® professionals, with a Vienna, Virginia headquarters. The firm operates as an independent registered investment adviser explicitly targeting high-net-worth individuals and business entities, a posture it maintained from launch. It added a Wilmington, North Carolina office to extend coverage across the US, listing eleven total professionals on its team page, including five CFP®-credentialed partners and associates. Its service stack covers wealth management, financial planning, retirement planning, tax planning, business planning and estate planning — a full-spectrum advisory line typical of a multi-partner RIA but notable for the emphasis on business-owner planning. The firm itself disclosed collaboration with a nationwide network that names The Strategic Financial Alliance, Buckingham Strategic Partners, Dimensional and Avantis Investors as layer-two resources, though no legal partnership or affiliation is claimed. AFGAS positions its portfolio construction as independent and fiduciary, leaning on external custodians and third-party strategists rather than proprietary products. The partnership list includes four named partners: Pinchas and Williamson in Vienna; Charlie Cooke and Chief Operating Officer Haley Ellis in Wilmington. The team conversion from pure wealth management into a retirement-plan specialty is visible because Keisha Franzen, QPFC, serves as a dedicated Retirement Plan and Operations Specialist, and both Cooke and Ellis carry the CPFA® designation alongside the CFP®. No AUM or aggregate client-asset figure is publicly disclosed. The firm has not publicized any single transformational event inside the last 24 months. Structurally, AFGAS functions as an ensemble practice rather than a founder-dominated shop — four equity-level partners run separate geographies under one ADV, a configuration that disperses key-person risk. Its open-architecture, no-proprietary-product stance aligns the revenue model to fees transparently, which differentiates it from bank-owned or manufacturer-affiliated advisory groups that dominate segments of the HNW market in the mid-Atlantic.

General information

Firm type

Bank / Wealth / Trust

Year founded

2021

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Vienna

Corporate office

374 Maple Avenue East, Suite 204, Vienna, VA 22180

Additional offices

Wilmington, NC

Principals

Assaf Pinchas

Partner, Wealth Manager

Shawn Williamson

Partner, Wealth Manager

Charlie Cooke

Partner, Wealth Manager

Haley Ellis

Partner, Chief Operating Officer

Sector focus

Wealth Management & Advisory

Frequently asked questions

Does Allegiance Financial Group operate as a fiduciary?

Yes. Allegiance Financial Group is structured as an independent registered investment adviser. Its website explicitly states a commitment to prioritizing clients' interests above all else, consistent with the fiduciary standard binding US RIAs. The firm reinforces this with a no-proprietary-product model that removes a common conflict of interest.

How does the firm construct client portfolios?

AFGAS uses an open-architecture approach, drawing on external strategists and custodians rather than in-house branded funds. The firm's website names The Strategic Financial Alliance, Buckingham Strategic Partners, Dimensional and Avantis Investors as resources its advisors collaborate with. There is no legal affiliation or partnership with those firms.

Does Allegiance Financial Group manage money for businesses or just individuals?

It does both. The firm explicitly lists business entities alongside individuals and high-net-worth individuals in its advisory target set. Its service menu includes business planning and retirement plan services, and the staff roster features a dedicated Retirement Plan and Operations Specialist, Keisha Franzen, QPFC.

Who holds the CFP® designation at AFGAS?

Four partners carry the CERTIFIED FINANCIAL PLANNER™ credential: Assaf Pinchas, Shawn Williamson, Charlie Cooke and Haley Ellis. Cooke and Ellis additionally hold the Certified Plan Fiduciary Advisor (CPFA®) designation, while Keisha Franzen carries the Qualified Plan Financial Consultant (QPFC) mark.

Is the Wilmington office a satellite or a full partner presence?

It is a full partner presence, not a satellite. Partners Charlie Cooke and Haley Ellis operate from the Wilmington, North Carolina office. Ellis serves as Chief Operating Officer, and the location maintains its own client-service and paraplanning staff.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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