# Allure Finance

Allure Finance is a Bank / Wealth / Trust based in Paris, France.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Paris, France
- **Region:** Europe
- **Address:** Paris, France
- **Founded:** 2010
- **Assets under management:** EUR 10B – EUR 20B (Altss estimate)
- **Website:** www.allurefinance.fr
- **LinkedIn:** https://www.linkedin.com/company/allure-finance

## Regulatory record

- **Reports private funds:** No

## About

Allure Finance is a wealth management advisory firm founded in 2010 in Paris, France. The company provides financial planning services, including juridical and fiscal advice, investment guidance, and real estate investment facilitation. Allure Finance serves families and entrepreneurs, and was acquired by Groupe INSINIA in July 2025.

## Sectors

- Real Estate
- Private Equity
- Luxury
- Media & Entertainment
- Healthcare Services

## People

- Eric Giuily — Chairman
- Jean-François Sabouret — CEO

## Questions

### What is the relationship between Allure Finance and L'Oréal?

Allure Finance acts as the primary investment vehicle for the Bettencourt Meyers family, who are the single largest controlling shareholders of L'Oréal. The firm holds a portion of the family's L'Oréal shares but is increasingly mandated to diversify into other asset classes. Its investment strategy is built around the wealth generated by one of the world's largest beauty conglomerates.

### Who runs investment decisions at Allure Finance?

Investment decisions are overseen by CEO Jean-François Sabouret, with Chairman Eric Giuily providing strategic governance. The firm operates with a lean internal investment committee drawn from senior professionals in the Paris office. It does not publicly detail its delegation thresholds or committee composition.

### Which asset classes and stages does Allure Finance typically target?

The firm diversifies across direct private equity, real estate, and venture capital, with known exposure to luxury, media, healthcare services, and technology. It favors control or significant minority positions in mature European businesses and does not emphasize early-stage venture. Fund commitments are used sparingly, with a preference for direct balance-sheet deployment.

### How does Allure Finance relate to Téthys Invest and the broader Bettencourt family structure?

Téthys is the publicly known holding company through which the family owns its L'Oréal shares, while Allure Finance acts as the operational investment engine for diversifying wealth beyond that listed position. The exact legal interplay between these vehicles is private, but Allure Finance is generally understood as the entity housing the active investment team.

## Related profiles

- [Alltrust Insurance](https://altss.com/profile/alltrust-insurance)
- [Alluvium Capital](https://altss.com/profile/alluvium-capital)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/allure-finance

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