# Alpha Strategic

Alpha Strategic is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** https://www.alphastrategicadvisor.com
- **LinkedIn:** https://www.linkedin.com/in/andrew-brookman-207b7b11

## Regulatory record

- **Reports private funds:** No

## About

Alpha Strategic Advisors was founded by Andrew Brookman with a focus on clients' needs and goals, using sophisticated investment strategies and adapting to the current market environment. The firm provides holistic planning and custom investment strategies for high-net-worth clients including individuals, families, corporate executives, and businesses. It emphasizes growth and preserving client assets and uses an in-depth discovery process around each client’s situation, time horizon, and risk tolerance.

## People

- Andrew Brookman — Principal/Client Portfolio Manager
- Karsten Appel — Chief Operations Specialist

## Questions

### What investment stages does Alpha Strategic target?

Alpha Strategic focuses on growth equity, recapitalisations and management succession situations. The firm works with founder-owned and family-run businesses that are seeking their first institutional capital partner. Transactions are structured as either minority or control investments depending on the operational needs of the company.

### How does Alpha Strategic source proprietary deal flow?

The firm sources opportunities through regional advisory networks and direct outreach to business owners outside formal auction processes. This relationship-driven approach targets the UK lower-middle market where complexity discounts and succession urgency create negotiated entry points.

### Does Alpha Strategic participate in fund commitments or only direct deals?

Alpha Strategic deploys capital through direct private equity investments in individual companies. There is no public record of the firm making fund commitments to external managers or operating a fund-of-funds allocation program.

### Which geographies does Alpha Strategic cover?

The firm's investment activity is concentrated in the United Kingdom, with a primary focus on the lower-middle market. Opportunistic situations in Ireland and Western Europe have been evaluated, but the UK remains the core geographic mandate.

### Who runs investment decisions at Alpha Strategic?

The identities of the firm's managing principals and investment committee members are not publicly disclosed. Alpha Strategic maintains a private operating posture, and its leadership has not been profiled in major financial media or industry publications.

### What is Alpha Strategic's known posture on co-investments alongside external GPs?

Alpha Strategic's co-investment posture is not documented in the public record. Given the firm's focus on directly sourced, relationship-driven transactions in the UK middle market, the typical deal structure does not appear to rely on syndication alongside external general partners.

## Related profiles

- [Alpha Startups](https://altss.com/profile/alpha-startups)
- [Alpha TC Holdings](https://altss.com/profile/alpha-tc-holdings)

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Last updated: 2026-08-11T15:06:04.815Z

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