# American Equity Investment Group

American Equity Investment Group is an Insurance based in West Des Moines, United States.

## Overview

- **Organization type:** Insurance
- **Headquarters:** West Des Moines, United States
- **Region:** North America
- **Address:** West Des Moines, IA, United States
- **Founded:** 1995
- **Assets under management:** Undisclosed
- **Website:** american-equity.com
- **LinkedIn:** https://www.linkedin.com/company/american-equity

## Regulatory record

- **Reports private funds:** No

## About

American Equity Investment Group began in Des Moines, Iowa, in 1995 under founder David Noble. It distributes fixed and indexed annuities via three insurance carriers. The firm allocates insurance reserves into mortgage loans and direct real estate. Confirmed holdings include BH JV Multifamily Investors, Stonecastle Apartments Holdings and M-LPI Resort Holdings. Värde Partners maintains a strategic partnership for alternative assets. Operations remain concentrated in the United States. Brookfield Reinsurance completed the acquisition of American Equity Investment Life Holding Company in May 2024. The firm reports through NAIC filings and maintains membership in the American Council of Life Insurers and the Insured Retirement Institute. It also operates the American Equity Investment Life Insurance Company Charitable Foundation. Regulatory oversight by state insurance departments and NAIC reporting requirements shape governance and capital allocation more than typical asset-manager mandates.

## Sectors

- Insurance

## People

- David Noble — Founder and former Chairman/CEO
- Anant Bhalla — Former CEO and President

## Questions

### Who runs investment decisions at American Equity Investment Group?

Investment activity follows insurance-reserve guidelines under regulatory supervision. Anant Bhalla served as CEO and President prior to the Brookfield acquisition.

### Does American Equity Investment Group participate in fund commitments or only direct deals?

The firm holds direct real estate assets and mortgage loans. It maintains a strategic partnership with Värde Partners for alternative assets.

### Where does the underlying business originate?

The firm originates from annuity insurance sales through American Equity Life, American Equity Investment Life Insurance Company of New York, and Eagle Life.

### What investment stages does American Equity Investment Group typically target?

Capital deployment focuses on income-producing real estate and mortgage loans that match long-duration insurance liabilities.

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Last updated: 2026-06-03T20:00:00.000Z

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