Insurance

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American Family Insurance

Offering Business and Personal Insurance coverage options for your home, office, autos and life. Let us protect the dreams you've worked so hard to...

American Family Insurance logo

American Family Insurance

Offering Business and Personal Insurance coverage options for your home, office, autos and life. Let us protect the dreams you've worked so hard to achieve.

General information

Firm type

Insurance

Year founded

1927

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Madison

Corporate office

6000 American Parkway, Madison, WI 53783, United States

Additional offices

Eden Prairie, MN · Englewood, CO

Principals

Bill Westrate

Chairman and CEO

Telisa Yancy

Enterprise President

Sector focus

Insurance

Frequently asked questions

Who runs investment decisions at American Family Insurance?

American Family does not publicly name its Chief Investment Officer or investment committee. As the mutual's CEO and Chairman, Bill Westrate oversees the enterprise, and the firm maintains an in-house investment team that manages the general account portfolio. The firm's investment office operates out of its Madison headquarters.

How is American Family Insurance structured, and who owns it?

American Family is a mutual insurance company, which means it is owned by its policyholders rather than by public shareholders or private investors. There is no underlying family wealth or external holding company. Profits are either reinvested in the business or returned to policyholders through dividends or premium reductions.

What does American Family's investment portfolio include beyond fixed income?

The insurer owns its headquarters campus and additional office properties in Wisconsin, Minnesota, and Colorado. It also holds the naming rights to the Milwaukee Brewers' stadium, American Family Field. Beyond direct real estate and brand-linked assets, the firm invests in alternatives and private partnerships, though it does not disclose specific allocation weights or general partners.

Does American Family Insurance have a philanthropic arm?

Yes. The American Family Insurance Dreams Foundation supports community-oriented grantmaking in the firm's footprint, and the American Family Insurance Institute for Corporate and Social Impact runs a separate program focused on closing equity gaps, including venture investments in early-stage companies led by underrepresented founders.

What is the firm's relationship with the Milwaukee Brewers?

American Family holds the naming rights to the Brewers' ballpark under a 15-year deal announced in 2019 that runs through 2040. The stadium was renamed American Family Field in 2021. The naming-rights commitment replaced Miller Park's longstanding brand affiliation and represents one of the most visible marketing deployments on the insurer's balance sheet.

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