# American Family Insurance Institute for Corporate and Social Impact

American Family Insurance Institute for Corporate and Social Impact is a Private Equity based in Madison, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Madison, United States
- **Region:** North America
- **Address:** Madison, WI, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.amfaminstitute.com
- **LinkedIn:** https://www.linkedin.com/company/amfaminstitute

## Regulatory record

- **Reports private funds:** No

## About

American Family Institute is a venture capital firm for exceptional entrepreneurs who are building scalable, sustainable businesses in a long-term effort to close equity gaps in America. The Institute invests in entrepreneurs who are tackling some of society’s greatest challenges and uses world-class talent and resources to amplify its investments. It is staffed by a team working at the intersection of entrepreneurialism and social impact.

## Sectors

- Education
- Resilience
- Healthy Communities
- Economic Empowerment

## People

- Telisa Yancy — President

## Questions

### Who makes investment decisions at the Institute?

The Institute operates as a dedicated team under the leadership of President Telisa Yancy, who joined in 2024. Investment decisions are made internally by the Institute's own investment committee, separate from American Family Insurance's broader treasury or claims operations. The team draws on the parent company's actuarial and community data to inform sourcing, but retains independence in deal selection.

### Does the Institute operate as a foundation or a venture fund?

It is structured as a corporate venture capital arm, not a philanthropic foundation. It makes equity investments in for-profit startups with the expectation of both financial return and measurable social impact. The $105 million commitment from American Family Insurance also includes a separate philanthropic foundation, but the Institute itself deploys investment capital, not grants.

### What kinds of companies does the Institute back directly?

The Institute targets early-stage companies — seed through Series A — whose business models address economic empowerment, education access, healthy communities, and disaster resilience. Known direct portfolio companies include Underdog, a tech-enabled workforce development platform, and The Plug, a data and insights company covering Black innovation markets. The Institute also makes limited partner commitments to select venture fund-of-funds.

### How does relationship with American Family Insurance influence deal sourcing?

The parent company's century of claims and actuarial data gives the Institute insight into household financial fragility, climate risk, and community health patterns. This data asymmetry helps the team identify startups whose products address structural vulnerabilities — from income volatility to disaster recovery — that traditional VC often overlooks. The Institute can also open distribution channels through American Family's agent network for portfolio companies.

### Is the Institute open to co-investment from outside LPs?

The Institute co-invests alongside traditional venture funds and mission-aligned family offices on a deal-by-deal basis, but it does not raise third-party capital into a commingled fund. All capital comes from American Family Insurance's balance sheet, which means the Institute does not face external redemption risk or fundraising cycles.

## Related profiles

- [American Express Ventures](https://altss.com/profile/american-express-ventures)
- [American Family Ventures](https://altss.com/profile/american-family-ventures)

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Last updated: 2026-08-11T15:06:04.815Z

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