# American Family Insurance

American Family Insurance is an Insurance based in Madison, United States.

## Overview

- **Organization type:** Insurance
- **Headquarters:** Madison, United States
- **Region:** North America
- **Address:** 6000 American Parkway, Madison, WI 53783, United States
- **Founded:** 1927
- **Assets under management:** Undisclosed
- **Website:** amfam.com
- **LinkedIn:** https://www.linkedin.com/company/justtrashit
- **Wikidata:** Q4743730

## Regulatory record

- **Reports private funds:** No

## About

Offering Business and Personal Insurance coverage options for your home, office, autos and life. Let us protect the dreams you've worked so hard to achieve.

## Sectors

- Insurance

## Offices

- Eden Prairie, MN
- Englewood, CO

## People

- Bill Westrate — Chairman and CEO
- Telisa Yancy — Enterprise President

## Questions

### Who runs investment decisions at American Family Insurance?

American Family does not publicly name its Chief Investment Officer or investment committee. As the mutual's CEO and Chairman, Bill Westrate oversees the enterprise, and the firm maintains an in-house investment team that manages the general account portfolio. The firm's investment office operates out of its Madison headquarters.

### How is American Family Insurance structured, and who owns it?

American Family is a mutual insurance company, which means it is owned by its policyholders rather than by public shareholders or private investors. There is no underlying family wealth or external holding company. Profits are either reinvested in the business or returned to policyholders through dividends or premium reductions.

### What does American Family's investment portfolio include beyond fixed income?

The insurer owns its headquarters campus and additional office properties in Wisconsin, Minnesota, and Colorado. It also holds the naming rights to the Milwaukee Brewers' stadium, American Family Field. Beyond direct real estate and brand-linked assets, the firm invests in alternatives and private partnerships, though it does not disclose specific allocation weights or general partners.

### What is the firm's relationship with the Milwaukee Brewers?

American Family holds the naming rights to the Brewers' ballpark under a 15-year deal announced in 2019 that runs through 2040. The stadium was renamed American Family Field in 2021. The naming-rights commitment replaced Miller Park's longstanding brand affiliation and represents one of the most visible marketing deployments on the insurer's balance sheet.

## Related profiles

- [American Electric Power](https://altss.com/profile/american-electric-power)
- [American Family Insurance Group Master Retirement Trust](https://altss.com/profile/american-family-insurance-group-master-retirement-trust)

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Last updated: 2026-06-03T20:00:00.000Z

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