RIA · CRD 142588SEC-Registered

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American Financial Planning

We are a fee-only financial planning firm in downtown Roanoke. We have been in business for 16 years and have built our business on the principles of trust,...

American Financial Planning

We are a fee-only financial planning firm in downtown Roanoke. We have been in business for 16 years and have built our business on the principles of trust, integrity, and competence.

General information

Firm type

RIA

Year founded

1995

Location

Region

North America

Country

United States

City

Roanoke

Corporate office

United States

Sector focus

Financial Services

Frequently asked questions

Who runs investment decisions at American Financial Planning?

American Financial Planning does not publicly name its chief investment officer or portfolio managers. The firm operates under a team-based advisory model, with senior advisors responsible for client portfolio construction and ongoing management. Exact leadership names are not disclosed in available public records.

How does American Financial Planning source its investment opportunities?

American Financial Planning primarily uses publicly traded securities and externally managed funds rather than proprietary deal flow. The firm does not operate as an active venture, private equity, or direct investment entity. Its investment sourcing relies on traditional asset allocation and third-party fund managers.

Is American Financial Planning structured as a single family office or an RIA?

American Financial Planning is a registered investment advisor (RIA), not a family office. It provides financial planning and asset management services to a broad client base rather than managing the wealth of a single family. The firm is subject to SEC or state regulatory oversight as an RIA.

Does American Financial Planning participate in fund commitments or only direct deals?

American Financial Planning focuses on fund commitments and separately managed accounts rather than direct private equity or venture capital deals. The firm does not publicly disclose specific fund investments or co-investment activity. Its investment approach is primarily passive and diversified through external vehicles.

What investment stages does American Financial Planning typically target?

American Financial Planning targets growth and preservation stages for its clients, typically investing in publicly traded equities, fixed income, and alternative funds. The firm does not focus on early-stage or venture capital investments. Stage preferences align with traditional wealth management and retirement planning goals.

Which sectors does American Financial Planning explicitly avoid?

American Financial Planning does not publicly disclose explicit sector exclusions. As a diversified RIA, it may avoid specific sectors based on client preferences or risk guidelines, but no formal avoidance policies are documented in available public records.

Where does the underlying wealth come from at American Financial Planning?

American Financial Planning's client base consists of individual and institutional investors with accumulated wealth from various sources, including professional careers, business ownership, and inheritance. The firm does not specialize in wealth from a specific industry or family fortune.

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