# Amery Capital

Amery Capital is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2004
- **Assets under management:** Undisclosed
- **Website:** www.amerycap.com
- **LinkedIn:** https://www.linkedin.com/company/amery-capital

## Regulatory record

- **Reports private funds:** No

## About

Amery Capital was founded by Maurice Helfgott in 2004. The firm invests in retail and consumer businesses, including MyOptique Group, which received funding in 2015. Amery Capital has made 9 investments and exited 3 portfolio companies, including Glass Direct in 2016.

## Sectors

- Private Equity

## Questions

### Who runs investment decisions at Amery Capital?

No named principals or investment committee members are disclosed in available sources.

### What investment stages does Amery Capital typically target?

Research records list an early-stage focus for the firm.

### Does Amery Capital participate in fund commitments or only direct deals?

No information on fund commitments versus direct deals is available.

## Related profiles

- [Ames Seed Capital Fund](https://altss.com/profile/ames-seed-capital-fund)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/amery-capital

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