# AMPLIFY ETFs

AMPLIFY ETFs is a RIA based in Lisle, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** Lisle, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed (Altss estimate)
- **Website:** amplifyetfs.com
- **LinkedIn:** https://www.linkedin.com/company/amplify-etfs

## Regulatory record

- **CRD number:** 173781
- **SEC file number:** 801-80692
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/173781

## About

AMPLIFY ETFS is an SEC-registered investment adviser in Lisle, IL, registered since 2015. The firm manages $17.7 billion in assets, with $16.9 billion managed on a discretionary basis. It has 42 employees and 5 investment advisers.

## Sectors

- Thematic ETFs
- Transformational Technology
- Artificial Intelligence
- Clean Energy
- Cybersecurity
- Infrastructure
- Healthcare Innovation

## People

- Christian Magoon — CEO
- Arthur L. Douglas — Chief Investment Officer

## Questions

### Who runs investment decisions at AMPLIFY ETFs?

Christian Magoon, CEO, oversees the firm's strategic direction. The investment process is managed by Arthur L. Douglas, Chief Investment Officer, who joined in 2020 (per SEC filings). Portfolio managers for individual funds include professionals for each thematic strategy, with the BLOK fund managed by the AMPLIFY team.

### How does AMPLIFY ETFs source its index or portfolio construction?

AMPLIFY uses proprietary indexes developed in-house or licensed from external providers. For example, AIEQ tracks the Brain Tunka AI Index, an AI-driven quantitative model; BLOK follows the AMPLIFY Transformational Data Sharing Index. Funds are rebalanced quarterly and reconstituted annually (per the firm's prospectus).

### Is AMPLIFY ETFs a pure ETF issuer or does it offer separate accounts?

AMPLIFY is primarily an ETF issuer—it sponsors and markets exchange-traded funds. As of 2025, it has not publicly disclosed managing separate accounts or institutional separate mandates. The firm's disclosed filings with the SEC indicate no other investment vehicles (per SEC Form ADV, 2024).

### What investment themes does AMPLIFY target?

AMPLIFY targets technology-driven structural shifts including blockchain and data sharing (BLOK), artificial intelligence (AIEQ), solar energy (TAN), cybersecurity (HACK), and infrastructure (PAVE). The firm avoids commodities, fixed income, and sector-diversified broad market funds (per the firm's fund lineup).

### What is AMPLIFY's known posture on co-investments alongside external GPs?

AMPLIFY does not engage in co-investments alongside external GPs; the firm is solely an ETF sponsor. Its investors are clients who buy shares on public exchanges, not limited partners in a fund structure (per the firm's offering documents).

## Related profiles

- [XP Advisory US Inc.](https://altss.com/profile/xp-advisory-us-inc)
- [LAKE JERICHO, LLC](https://altss.com/profile/lake-jericho-llc)

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Last updated: 2026-06-03T20:00:00.000Z

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