# Amplify LA

Amplify LA is a Venture Capital based in Venice, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Venice, United States
- **Region:** North America
- **Address:** San Diego, CA, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** amplify.la
- **LinkedIn:** https://www.linkedin.com/company/amplify-la

## Regulatory record

- **CRD number:** 165859
- **SEC file number:** 802-119077
- **Registration status:** Exempt Reporting Adviser — not registered with the SEC
- **Reports private funds:** Yes

## About

Amplify is LA's premier pre-seed fund, helping tech founders bring their vision to life. It provides passionate technology entrepreneurs the funding and guidance they need to grow their startups into strong, scalable and successful companies.

## Sectors

- Enterprise Software
- Digital Health
- FinTech
- AI/ML
- PropTech
- ClimateTech

## Offices

- San Francisco, CA, United States
- Newport Beach, CA, United States

## People

- Paul Bricault — Co-Founder & Managing Director
- Brian Lee — Co-Founder & Managing Director
- Eric Hwang — Co-Founder & Managing Director

## Questions

### Who runs investment decisions at Amplify LA?

Investment decisions are made by the three co-founders: Paul Bricault, Brian Lee, and Eric Hwang. Bricault brings a venture capital background from Palomar Ventures, while Lee is an entrepreneur behind LegalZoom, ShoeDazzle, and The Honest Company. Hwang has a finance and operations background.

### How does Amplify LA source proprietary deal flow?

Amplify LA taps into the founders' networks from Tech Coast Angels, Palomar Ventures, and their own entrepreneurial ventures. The firm also runs the Amplify Founder Fellowship, an accelerator that provides early deal flow. They focus on Southern California, a region they argue is underserved by traditional Silicon Valley VCs.

### What investment stages does Amplify LA typically target?

Amplify LA targets seed and Series A rounds. Initial check sizes range from $500,000 to $2 million, with reserves reserved for follow-on investments in later rounds.

### Which sectors does Amplify LA explicitly avoid?

Amplify LA does not publicly list sectors it avoids, but its focus areas are enterprise software, digital health, fintech, and AI/ML. The firm has not disclosed interest in deep science, biotech, or hardtech.

### What is Amplify LA's connection to the Los Angeles startup ecosystem?

Amplify LA is deeply embedded in the L.A. tech scene. Co-founder Paul Bricault was a managing director of Tech Coast Angels and an early investor in local companies like LegalZoom. The firm's name explicitly ties to the region, and it positions itself as a champion of Southern California startups.

### Does Amplify LA participate in fund commitments or only direct deals?

Amplify LA primarily makes direct investments in startups. The firm does not publicly disclose fund-of-funds or GP commitment structures. Its accelerator program also invests directly in participating companies.

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Updated: 2026-08-11T15:06:04.815Z

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