Asset Manager

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Anna Partners

Anna Partners is a Tel Aviv-based early-stage investment firm co-founded by Arie Guez, former CEO of ISSTA Group, targeting Israeli enterprise and AI...

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Anna Partners

Building a value creation based relationships for disrupting the Travel-tech world | Anna Partners is a leading travel technology-focused boutique investment house founded in January 2019 by ISSTA Group (Traded in Tel Aviv stock exchange) & Gulliver Group (Leading travel online group) & Arie Guez. Anna is a $25m fund which focuses on talented entrepreneurs eager to change the tourism sector.

General information

Firm type

Generalist

Year founded

AUM

Undisclosed

Location

Region

Middle East

Country

Israel

City

Tel Aviv

Corporate office

Tel Aviv, Israel

Principals

Arie Guez

Founder / CEO

Nevo Gal

Co-Founder

Arad Marom

Co-Founder

Yoav Earon

VP Portfolio Growth

Sector focus

Enterprise SoftwareAI/ML

Frequently asked questions

Who runs investment decisions at Anna Partners?

Arie Guez, co-founder and CEO, leads the firm alongside co-founders Nevo Gal and Arad Marom. Marom brings additional operational and commercial perspective from his role as founder of Gulliver Group. The lean leadership structure suggests that investment decisions are made by the founding partners directly, rather than through a dispersed investment committee.

What is Anna Partners' known investment structure?

The firm invests directly in early-stage startups, primarily in Israel, from pre-seed to Series A. Anna Partners does not operate as a fund-of-funds or participate in club deals through formal LP commitments to external managers. The firm's executive team includes a dedicated portfolio-growth role, which indicates that it provides hands-on operational support rather than passive capital.

Does Anna Partners co-invest with other firms?

Yes. Anna Partners co-invested in the AI travel-tech company Wenrix alongside Insight Partners, the New York-based growth-equity firm (per public record). This demonstrates a willingness to partner with significantly larger global investors when the opportunity aligns with its sector focus, particularly in enterprise AI.

Which sectors does Anna Partners actively target?

Disclosed activity and team background point to a focus on enterprise software and applied artificial intelligence. The firm's participation in Wenrix and its stated engagement with the Israeli Innovation Authority align with a broader Israeli tech mandate, but the portfolio is not diversified across hard sciences or deep-tech hardware sectors.

Where does the firm's operating expertise come from?

Founder Arie Guez was previously CEO of ISSTA Group, a publicly traded Israeli tourism and travel services company, providing him with direct operating experience at scale. Arad Marom founded Gulliver Group, adding a layer of commercial relationship-building expertise. This operator-led composition informs the firm's active post-investment posture through its VP Portfolio Growth, Yoav Earon.

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