Anverse

Anverse

Anverse Inc. was established in 2001 in Cartersville, GA by Jonathan Oscher, founder of Prestige Communications. The foundation is now chaired by his daughter, Lorraine O. McClain, with day-to-day operations led by Executive Director Marty Sonenshine. Its primary grant-making focuses on education, human services, and voluntarism, concentrated in Georgia, Virginia, and North Carolina. The family's wealth is intertwined with media holdings, forming a structure where grant-making and active business operations coexist. The foundation's investment posture spans buyout, venture, distressed debt, mezzanine, natural resources, timber, secondaries, and co-investment multi-manager strategies, showing an unusually broad mandate for a private foundation of its scale. Its defining direct investment is the ownership and operation of WBHF AM 1450 in Cartersville, an active local radio business embedded within the philanthropic entity. Commercial real estate holdings include The Grand Theatre, the Booth Western Art Museum Downtown Gallery, and multiple properties on Wall Street and Leake Street in Cartersville, as well as the Carroll County Nonprofit Center in Maryland. This hybrid approach — mixing an operating media company with commercial real estate under a grant-making foundation — is rare for an entity of this size (per Altss estimate). Anverse operates with a lean team; leadership includes Chair Lorraine O. McClain, who also serves on the board of Gray Media Inc. and co-founded Reicon Capital. Son-in-law Reid Funston, a Managing Partner at Reicon Wealth Advisors, extends the family's investment reach into registered advisory services. The foundation participates in Georgia Grantmakers Alliance, and family board service extends to Sewanee: The University of the South, the High Museum of Art, and Pace Academy. In 2024, WBHF AM 1450 continued its local broadcast operations in Cartersville, maintaining Anverse's direct connection to a regulated operating business. Anverse's key structural differentiator is this very union of an operating company and a foundation. Holding an FCC-licensed radio station inside a private foundation creates idiosyncratic governance and valuation requirements, setting it apart from family offices that hold passive investment portfolios or purely grant-funded foundations.