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AppCard

AppCard is a loyalty marketing company serving the retail and grocery sectors. Its platform integrates with point-of-sale systems to support marketing...

AppCard

AppCard is a loyalty marketing company serving the retail and grocery sectors. Its platform integrates with point-of-sale systems to support marketing campaigns and customer engagement. Founded in 2011, AppCard is based in New York, New York.

General information

Firm type

other

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, United States

Sector focus

Enterprise SoftwareAI/MLRetail TechMarketing Tech

Frequently asked questions

Who owns AppCard?

AppCard does not publicly disclose its ownership structure. The company's website lists no named investors or parent entity. It may be privately held, but no principals or board members are identified in public sources.

Is AppCard a family office or an asset manager?

AppCard is not a family office or asset manager. It is a commercial software company that sells an AI-driven loyalty and marketing platform to retailers and grocers. No investment management function is described on its website or in public records.

What data does AppCard capture from retailers?

AppCard captures SKU-level transaction data from both member and non-member purchases at the point of sale. The platform then uses AI to segment customers based on purchase history, profitability, and stability, and delivers personalized offers and digital coupons.

Does AppCard work with any POS system?

AppCard states it works with any POS system. It offers a fully integrated solution as well as compact external hardware for connection. The website specifically lists ShopKeep and Retail Pro among supported systems.

How many retailers use AppCard?

AppCard reports serving over 3,000 North American retailers and processing more than 500 million annual transactions across 17 million households, per its website.

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