Apple Core Holdings

Apple Core Holdings

Apple Core Holdings was founded in 1995 by Steve Klein, Kenneth Greif, Larry Horn, and Will Kohane. The principals began with Apple Core Hotels, a portfolio of midtown Manhattan properties that they developed and operated until exiting between 2015 and 2021. Proceeds were redeployed into commercial real estate and a broader set of alternative investments. The firm allocates across real estate, direct venture, fund commitments, and occasional entertainment projects. Asset classes include PropTech, cybersecurity platforms, enterprise software, AI applications, and media. Confirmed positions include Drizly (acquired by Uber in 2020), Siemplify (acquired by Google in 2021), and FieldPulse. Co-investments occur alongside Capri Ventures and IrrvrntVC. Geographic reach centers on North America with additional exposure to Israel through Shavit Capital and European opportunities via direct and fund channels. Team leadership remains with the four co-founders plus David Miller as General Counsel and CFO. The firm operates from a single New York office and maintains no disclosed philanthropic vehicles or club memberships. Between 2015 and 2021 the principals completed the sale of their remaining hotel assets and redirected capital into event spaces such as Gotham Hall and Ziegfeld Ballroom plus technology holdings. Apple Core Holdings functions as an anchor LP in multiple early-stage funds while retaining capacity for direct seed and Series A checks. This hybrid structure allows the principals to influence fund strategy through advisory roles and to access proprietary deal flow without committing to a single vehicle or external LP base.