# Apple Core Holdings Apple Core Holdings is a Single Family Office based in New York, United States. ## Overview - **Organization type:** Single Family Office - **Headquarters:** New York, United States - **Region:** North America - **Address:** 247 West 30th, 15th Floor, New York, NY, United States - **Founded:** 1995 - **Assets under management:** Undisclosed - **Website:** www.applecoreholdings.com - **LinkedIn:** https://www.linkedin.com/company/applecore-holdings/ ## About Apple Core Holdings was founded in 1995 by Steve Klein, Kenneth Greif, Larry Horn, and Will Kohane. The principals began with Apple Core Hotels, a portfolio of midtown Manhattan properties that they developed and operated until exiting between 2015 and 2021. Proceeds were redeployed into commercial real estate and a broader set of alternative investments. The firm allocates across real estate, direct venture, fund commitments, and occasional entertainment projects. Asset classes include PropTech, cybersecurity platforms, enterprise software, AI applications, and media. Confirmed positions include Drizly (acquired by Uber in 2020), Siemplify (acquired by Google in 2021), and FieldPulse. Co-investments occur alongside Capri Ventures and IrrvrntVC. Geographic reach centers on North America with additional exposure to Israel through Shavit Capital and European opportunities via direct and fund channels. Team leadership remains with the four co-founders plus David Miller as General Counsel and CFO. The firm operates from a single New York office and maintains no disclosed philanthropic vehicles or club memberships. Between 2015 and 2021 the principals completed the sale of their remaining hotel assets and redirected capital into event spaces such as Gotham Hall and Ziegfeld Ballroom plus technology holdings. Apple Core Holdings functions as an anchor LP in multiple early-stage funds while retaining capacity for direct seed and Series A checks. This hybrid structure allows the principals to influence fund strategy through advisory roles and to access proprietary deal flow without committing to a single vehicle or external LP base. ## Sectors - Real Estate - Cybersecurity - Enterprise Software - AI/ML - Media & Entertainment - FinTech ## People - Steve Klein — Co-founder, Partner & CEO - Kenneth Greif — Co-founder & Senior Partner - Larry Horn — Co-founder & Senior Partner - Will Kohane — Co-founder & Senior Partner - David Miller — Partner, General Counsel & CFO ## Questions ### Who runs investment decisions at Apple Core Holdings? Steve Klein serves as Co-founder, Partner and CEO and sits on multiple portfolio boards. Kenneth Greif, Larry Horn, and Will Kohane act as Senior Partners and shape overall direction. David Miller, Partner, General Counsel and CFO, evaluates new opportunities and manages operations. ### How does Apple Core Holdings source proprietary deal flow? The firm receives direct opportunities through long-standing networks formed during the 1990s and 2000s. Additional flow arrives via its anchor positions in Capri Ventures, IrrvrntVC, and Shavit Capital, where Steve Klein holds advisory or venture-partner roles. ### Does Apple Core Holdings participate in fund commitments or only direct deals? It serves as anchor investor in at least five external funds while continuing to make direct seed and Series A investments. Recent direct holdings include Revenue Roll, Memcyco, and Geneyx. ### What investment stages does Apple Core Holdings typically target? The firm has executed at Pre-Seed, Seed, and Late Stage. Its fund relationships focus on early-stage enterprise technology while direct activity spans both seed rounds and selective growth opportunities. ### Which sectors does Apple Core Holdings explicitly avoid? No formal exclusions are stated. The principals have reduced exposure to hospitality assets after completing the hotel exit in 2021 and now emphasize technology, real estate, and select entertainment projects. ### What is Apple Core Holdings' known posture on co-investments alongside external GPs? The firm routinely co-invests with its anchor funds in companies such as FieldPulse and nGrow.ai. Steve Klein frequently joins the boards or advisory committees of these shared positions. ## Related profiles - [Apolis Family Office](https://altss.com/profile/apolis-family-office) - [Applerigg](https://altss.com/profile/applerigg) --- Last updated: 2026-08-10T15:54:10.904Z Canonical page: https://altss.com/profile/apple-core-holdings Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology