# AppLovin

AppLovin is an Asset Manager based in Palo Alto, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Palo Alto, United States
- **Region:** North America
- **Address:** Palo Alto, CA, United States
- **Assets under management:** Undisclosed
- **Website:** www.applovin.com
- **LinkedIn:** https://www.linkedin.com/company/applovin

## Regulatory record

- **Reports private funds:** No

## About

AppLovin enables businesses to advertise profitably with marketing technologies that attract customers, increase revenue, and track ad performance.

## Sectors

- AdTech
- Mobile Apps & Gaming
- Media & Entertainment

## Questions

### How does AppLovin source deal flow for its apps portfolio?

AppLovin identifies studios and titles through the data flowing across its software platform, which reveals which third-party games are scaling user bases or revenue. Proprietary performance signals let the company evaluate acquisition targets before they formally shop. The 2020 acquisition of Machine Zone and the 2022 acquisition of Wurl both followed observable platform traction.

### Which sectors does AppLovin explicitly avoid?

The firm has concentrated on mobile gaming and ad-tech infrastructure. It has no meaningful disclosed activity in direct hardware, financial services, industrial technology, or life sciences. Its recent expansion into e-commerce advertising is a natural adjacency rather than a sector leap.

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- [Metrics Ventures](https://altss.com/profile/metrics-ventures)
- [SAP Concur](https://altss.com/profile/concur-technologies)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/applovin-corporation

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