# Apply Digital

Apply Digital is a Composable Technology & eCommerce based in Vancouver, Canada.

## Overview

- **Organization type:** Composable Technology & eCommerce
- **Headquarters:** Vancouver, Canada
- **Region:** North America
- **Address:** Vancouver, BC, Canada
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** applydigital.com
- **LinkedIn:** https://www.linkedin.com/company/apply-digital

## Regulatory record

- **Reports private funds:** No

## About

Apply Digital launched in Vancouver in 2016, founded by Gautam Lohia and Dan Simu. The firm positioned itself early as a hybrid between a digital agency and a product consultancy, targeting global enterprises that need to accelerate digital transformation without replacing internal engineering teams. Lohia previously held product and strategy roles at Canadian digital agencies before starting the firm. Apply Digital's core work spans product strategy, experience design, and platform engineering. The firm's engagement footprint includes composable commerce implementations, mobile application builds for streaming and direct-to-consumer brands, and data-AI integrations within existing enterprise stacks. Named clients include Kraft Heinz, Moderna, and WWE — all identified as active accounts in the firm's 2023-2024 case-study communications. Geographic delivery spans North America, the UK, and Latin America, with a nearshore engineering hub in Santiago and a London office opened to serve European accounts. By early 2024, Apply Digital employed over 300 professionals across its five offices, with the Vancouver headquarters housing the largest concentration of delivery staff. The firm has not disclosed total revenue or deployment figures publicly. It has participated in composable commerce ecosystems built around MACH Alliance technologies and maintains partnerships with enterprise platforms including Contentful, commercetools, and AWS. The firm's structural differentiator is its focus on product-led transformation. Apply Digital does not structure engagements as pure staff augmentation or fixed-scope agency projects; it embeds multidisciplinary squads inside client organizations and ties project success to shipped product milestones rather than hourly billing. This model creates longer client tenures and makes the firm behave more like an outsourced product organization than a traditional digital agency.

## Sectors

- Enterprise Software
- AI/ML
- Media & Entertainment
- Consumer Internet

## Offices

- Santiago
- London
- New York
- Los Angeles

## People

- Gautam Lohia — Chief Executive Officer
- Dan Simu — Chief Technology Officer

## Questions

### Who runs Apply Digital?

Gautam Lohia is CEO and co-founder. Dan Simu is CTO and co-founder. Both have been with the firm since its 2016 launch in Vancouver. The firm has not publicly disclosed a formal executive committee beyond the co-founders and office leads in Santiago and London.

### What technology platforms does Apply Digital build on?

The firm's public work involves composable commerce stacks, mobile streaming applications, and data-AI integrations. It maintains partnerships with Contentful, commercetools, and AWS, and positions itself within the MACH Alliance ecosystem — meaning it builds on microservices, API-first, cloud-native, and headless architectures.

### Where does Apply Digital deliver from?

Delivery is split across five offices. Vancouver is headquarters and the largest engineering hub. Santiago operates as a nearshore center for North American accounts. London was opened to serve European clients. New York and Los Angeles host commercial and strategy teams anchored around key US accounts.

### Is Apply Digital still founder-owned?

The firm has not announced any external funding rounds or institutional investment. Ownership is assumed to remain with the co-founders and possibly a small group of early employees, though no formal ownership structure has been publicly confirmed.

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- [InRoad Ventures](https://altss.com/profile/inroad-ventures)
- [GenServe](https://altss.com/profile/genserve)

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Last updated: 2026-06-03T20:00:00.000Z

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