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Ariete Family Office
Ariete Family Office is a Barcelona-based multi-family office founded by former footballer Keko Martínez serving athletes and creatives.
Ariete Family Office
Ariete Family Office was established in 2009 by Keko Martínez. His background as a professional footballer shaped the firm’s emphasis on clients with irregular high earnings from sports and entertainment. The wealth origin traces directly to Martínez’s sporting career. The firm deploys capital across private equity, real estate, infrastructure, and collectibles. It executes through direct co-investments, SPVs, and fund-of-funds structures. Confirmed holdings include Torre Glòries and Urban Storage Company in Spain. Geographic reach covers Europe, Africa, South America, and the Middle East & Central Asia. Investment stages span early and late stage. The team includes multiple capital managers and back-office staff at the Barcelona headquarters. Adjacent vehicles comprise the Gate For Children Foundation and Gate of Football. No operational events from the last 24 months appear in available records. Ariete maintains a hybrid structure that combines family-office services with specialized advisory for sports and entertainment clients. This model integrates philanthropic vehicles directly with investment activities rather than separating them into independent entities.
General information
Firm type
Multi Family Office
Year founded
2009
AUM
100 (Altss estimate)
Location
Region
Europe
Country
Spain
City
Barcelona
Corporate office
Avenida Diagonal 211, PISO 23, Sant Martí, 08018 Barcelona, Spain
Principals
Keko Martínez
Founder y Chairman of ARIETE
Enric Campreciós
Team Manager
Altss tracks 1 additional named team member for this firm — including direct investment leads, IR, and operating principals not listed on the public website.
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Frequently asked questions
Who runs investment decisions at Ariete Family Office?
Keko Martínez serves as Founder and Chairman. Capital managers including Enric Campreciós, Fernando Larocca, and Ernest Tabueña execute day-to-day portfolio work.
How does Ariete Family Office source proprietary deal flow?
The firm draws on relationships within professional football and entertainment circles. Co-investors such as Juan Povedano and clients including Roberto Soldado and César Navas provide access to opportunities.
Is Ariete Family Office structured as a single family office or does it operate more like a venture firm?
It functions as a multi-family office. The structure serves over 100 client families while retaining direct co-investment and private equity capabilities.
Does Ariete Family Office participate in fund commitments or only direct deals?
It uses both approaches. The firm executes direct co-investments and SPVs alongside fund-of-funds commitments.
Where does the underlying wealth come from?
Wealth originates from Keko Martínez’s professional football career. The firm extends services to other athletes and creatives with similar income profiles.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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