Updated:
Arrowroot Family Office
Arrowroot Family Office was established in 2013 by Rob Santos. The firm originated from wealth created in financial advisory and capital markets work.
Overview
Arrowroot Family Office was established in 2013 by Rob Santos. The firm originated from wealth created in financial advisory and capital markets work. It operates as a multi-family office providing coordinated services without account minimums. The firm allocates across private equity, real estate, venture capital, secondaries, and direct co-investments. It also holds exposure to digital assets and philanthropic vehicles. Geographic reach covers North America, Europe, and Asia. Technology focuses include AI/ML, enterprise software, and Web3. No specific portfolio holdings or co-investors are publicly named. The team reports over 100 years of combined fiduciary experience. Additional offices operate in Northern California, Michigan, Virginia, and Washington State. The firm is employee-owned. moat_notes: Sources provide no named deals, portfolio companies, or dated events after 2013. Coverage remains thin on investment activity and governance details.
General information
Firm type
Multi Family Office
Year founded
2013
Location
Region
North America
Country
United States
City
Marina del Rey
Corporate office
Marina del Rey, CA, United States
Additional offices
Northern California · Michigan · Virginia · Washington State
Principals
Rob Santos
CEO
Sector focus
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