Asset Manager

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Arua

Arua manages your financial operations, bookkeeping and payroll. We are a large independent bookkeeper. Our processes deliver more accurate and up-to-date...

Arua

Arua manages your financial operations, bookkeeping and payroll. We are a large independent bookkeeper. Our processes deliver more accurate and up-to-date financial information about your company, There by improving your decision making, and reducing fraud risk. We use the latest technology to achieve this. We pride ourselves with processes designed to make your life as a business owner/manager hassle free. With Arua, finance teams can collaborate more easily, automate repetitive tasks quickly, reduce human error, make better decisions, forecast with greater accuracy, reduce fraud and improve compliance.

General information

Firm type

Asset Manager

Principals

Marc Scrimshire

CEO and Co-Founder

Jan Eldenmalm

CIO/CTO Co-Founder

Sector focus

AI/ML

Frequently asked questions

Who runs investment decisions at Arua?

Jan Eldenmalm serves as CIO and CTO, per the firm's website. The dual role suggests investment and technology decisions are centralized under one co-founder. No additional investment committee members or process details have been disclosed.

Is Arua structured as a single family office or does it operate more like a venture firm?

Arua has not disclosed its legal or capital structure. The firm's public presence is product-focused, describing an AI platform for small businesses rather than an investment vehicle. Without a stated fund structure or external LP base, its classification remains unconfirmed.

Does Arua participate in fund commitments or only direct deals?

Arua has not publicly disclosed any fund commitments or direct investments in external companies. Its website emphasizes an in-house software product rather than a portfolio of third-party positions.

Which sectors does Arua explicitly avoid?

No negative sector screen has been published. The firm's product targets small business administration, which implicitly excludes enterprise-scale or consumer-facing verticals, but no explicit avoidance criteria have been stated.

Where does the underlying wealth come from?

No wealth origin has been disclosed. The firm has not stated whether it manages family capital, external LP commitments, or founder-generated funds. This remains a gap in the public record.

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