# Asana

Asana is an Asset Manager based in Charlotte, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Charlotte, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2008
- **Assets under management:** Undisclosed
- **Website:** asana.com

## Regulatory record

- **CRD number:** 284477
- **SEC file number:** 801-108166
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/284477

## About

Asana, Inc. is a SEC-registered investment adviser in Charlotte, NC, registered since 2016. The firm manages $8.4 billion in assets, $7.8 billion on a discretionary basis. It has 125 employees and 61 investment advisers.

## Sectors

- Enterprise Software
- Productivity & Collaboration

## Offices

- New York
- Dublin
- Sydney
- Vancouver
- Reykjavik
- Tokyo

## People

- Dustin Moskovitz — Co-Founder, President, Chairman & CEO
- Justin Rosenstein — Co-Founder

## Questions

### How is Asana's venture arm structured versus a traditional corporate VC?

Asana Ventures is not a standalone fund with external LPs. It deploys directly from Asana's corporate balance sheet, which means it faces no external capital-return deadlines or fixed fund life. Dustin Moskovitz's dual-class stock structure gives him controlling influence over how that balance-sheet cash is allocated, creating a decision-making loop fundamentally different from a standard CVC operating inside a quarterly-earnings-driven public company.

### Does Asana co-invest alongside traditional venture funds?

Yes. Asana's publicly disclosed positions often appear on cap tables alongside institutional venture firms. Because Asana Ventures writes checks from the parent balance sheet, it can act as a flexible co-investor and sometimes a follow-on LP in rounds led by traditional VCs, without the pacing pressure that affects dedicated fund vehicles.

### Who makes investment decisions at Asana Ventures?

Ultimate investment authority sits with Dustin Moskovitz as Chairman and CEO. The corporate venture arm operates as a lean internal function, with specific investment-committee and deal-lead details not broadly disclosed to the public. The governance structure means major capital commitments flow through a small decision group rather than a large, layered investment committee.

### How does Dustin Moskovitz's founder history at Facebook inform Asana's investment philosophy?

Moskovitz and co-founder Justin Rosenstein built Asana after watching the coordination-friction costs of scaling a fast-moving engineering organization. That origin story directly shapes the venture arm's thesis: capital flows to tools that reduce cross-functional coordination overhead inside large enterprises—an insight forged at Facebook and tested at Asana itself before being exported to portfolio companies through equity positions.

### Is Asana's venture capital arm reported as a separate financial segment?

No. Asana reports consolidated financials, and Asana Ventures' holding-company investments are not broken out as a discrete operating segment. The venture activities roll up into the corporate balance sheet, and gains, losses, and fair-value adjustments from the portfolio appear within consolidated financial results rather than in a separately tracked venture-fund P&L.

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Last updated: 2026-06-03T20:00:00.000Z

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