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ASM Global
ASM Global is a venue management company serving the live entertainment and event management industry. It manages and invests in venues including stadiums,...
Overview
ASM Global is a venue management company serving the live entertainment and event management industry. It manages and invests in venues including stadiums, arenas, convention centers, and theaters. Founded in 2019 in Los Angeles, California, the company was acquired by Legends in November 2023.
General information
Firm type
Asset Manager
Year founded
2019
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Ron Bension
President & CEO
Sector focus
Frequently asked questions
What was the corporate origin of ASM Global?
ASM Global launched in 2019 as a merger between AEG Facilities, the venue-management division of Anschutz Entertainment Group, and SMG, a competing facility-management firm previously owned by Onex Corp. The combination instantly created the largest venue-management company on the planet, consolidating rival portfolios that had been built over decades of municipal contracting.
How does ASM Global generate revenue?
Revenue derives from long-term facility-management contracts, booking fees, concession and hospitality commissions, premium-seating upsells, and event-related ancillary services. Because ASM Global manages venues rather than owning them, its top line is tied directly to utilization — how many events the portfolio hosts and how well each event monetizes on-site spending.
Who is the current CEO and what is his background?
Ron Bension has been President and CEO since the company's formation in 2019. Before ASM Global, he ran live events and entertainment for MGM Resorts International and earlier led House of Blues Entertainment, giving him a career-long focus on venue operations, live-audience management, and concert-touring economics.
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