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AssetMark
ASSETMARK, INC. is an SEC-registered investment adviser in CONCORD, CA, registered since 1999. The firm manages $91.8 billion in assets, with $90.9 billion on...
AssetMark
ASSETMARK, INC. is an SEC-registered investment adviser in CONCORD, CA, registered since 1999. The firm manages $91.8 billion in assets, with $90.9 billion on a discretionary basis. It has 859 employees and 269 investment advisers.
General information
Firm type
RIA
Year founded
1996
Location
Region
North America
Country
United States
City
Concord
Corporate office
Concord, CA, United States
Principals
Michael Kim
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at AssetMark?
Michael Kim is CEO of AssetMark, taking the role in 2019 and leading the IPO. The investment platform is curated through third-party managers; AssetMark does not have a proprietary investment committee picking securities.
How does AssetMark generate revenue?
AssetMark charges platform fees based on assets under management, custody fees, and advisory fees from model portfolios. It does not charge for trade execution separately.
Is AssetMark a custodian or a technology provider?
Both — it is a turnkey asset management platform (TAMP) that provides custodial services (through its own clearing arrangement) and technology for billing, reporting, and compliance. It competes with firms like Envestnet and SEI.
What investment products does AssetMark offer to advisors?
AssetMark offers access to mutual funds, exchange-traded funds (ETFs), and separately managed accounts (SMAs), all curated from third-party asset managers.
How is AssetMark related to its private equity backers?
Genstar Capital and Aquiline Capital Partners held a majority stake before the 2019 IPO. In March 2025, GTCR announced an acquisition to take AssetMark private again.
What is the distribution model for AssetMark's platform?
Independent registered investment advisors (RIAs) and broker-dealers access AssetMark's platform directly. The firm does not serve wirehouse or bank trust channels.
Does AssetMark offer direct indexing?
AssetMark provides SMA capabilities for direct indexing through its platform, but does not manufacture direct-index strategies in-house.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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