# AssetMark

AssetMark is a RIA based in Concord, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** Concord, United States
- **Region:** North America
- **Address:** Concord, CA, United States
- **Founded:** 1996
- **Assets under management:** Undisclosed
- **Website:** assetmark.com
- **LinkedIn:** https://www.linkedin.com/company/assetmark

## Regulatory record

- **CRD number:** 109018
- **SEC file number:** 801-56323
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/109018

## About

ASSETMARK, INC. is an SEC-registered investment adviser in CONCORD, CA, registered since 1999. The firm manages $91.8 billion in assets, with $90.9 billion on a discretionary basis. It has 859 employees and 269 investment advisers.

## Sectors

- FinTech
- Wealth Management
- Investment Platform

## People

- Michael Kim — CEO

## Questions

### Who runs investment decisions at AssetMark?

Michael Kim is CEO of AssetMark, taking the role in 2019 and leading the IPO. The investment platform is curated through third-party managers; AssetMark does not have a proprietary investment committee picking securities.

### How does AssetMark generate revenue?

AssetMark charges platform fees based on assets under management, custody fees, and advisory fees from model portfolios. It does not charge for trade execution separately.

### Is AssetMark a custodian or a technology provider?

Both — it is a turnkey asset management platform (TAMP) that provides custodial services (through its own clearing arrangement) and technology for billing, reporting, and compliance. It competes with firms like Envestnet and SEI.

### What investment products does AssetMark offer to advisors?

AssetMark offers access to mutual funds, exchange-traded funds (ETFs), and separately managed accounts (SMAs), all curated from third-party asset managers.

### How is AssetMark related to its private equity backers?

Genstar Capital and Aquiline Capital Partners held a majority stake before the 2019 IPO. In March 2025, GTCR announced an acquisition to take AssetMark private again.

### What is the distribution model for AssetMark's platform?

Independent registered investment advisors (RIAs) and broker-dealers access AssetMark's platform directly. The firm does not serve wirehouse or bank trust channels.

### Does AssetMark offer direct indexing?

AssetMark provides SMA capabilities for direct indexing through its platform, but does not manufacture direct-index strategies in-house.

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Last updated: 2026-06-03T20:00:00.000Z

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