Venture Capital

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Assurity Ventures

Assurity Ventures is a trans-Pacific early-stage firm with offices from Santa Monica to Tokyo, focused on enterprise technology startups.

Assurity Ventures

Assurity Ventures is the business arm of Assurity Life focused on InsurTech and FinTech startups. Founded in 1890, the company is based in Lincoln, Nebraska. Assurity Ventures has made one investment, in Matic as part of their Series C - II on October 11, 2023.

General information

Firm type

Venture Capital

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Santa Monica

Corporate office

Santa Monica, CA, United States

Additional offices

Tokyo, Japan · Rockville, MD · Boston, MA · St. Louis, MO · Chesterfield, MO · Madison, WI · Lincoln, NE · Vail, CO

Sector focus

Enterprise SoftwareAI/MLFinTechDigital HealthCybersecurityIndustrial Tech

Frequently asked questions

How does Assurity Ventures source investment opportunities across its eight offices?

The firm maintains office locations in both major coastal US markets and secondary cities including Rockville, St. Louis, Madison, and Lincoln. That geographic spread suggests a deliberate strategy to access enterprise technology founders outside the concentrated Bay Area and Northeast venture hubs. The Tokyo office extends sourcing into the Japanese startup ecosystem and corporate venture networks.

What role does the Tokyo office play in Assurity's investment strategy?

Assurity's Tokyo presence indicates a cross-border value proposition for portfolio companies. The office likely facilitates business development partnerships, customer introductions, and follow-on investment relationships with Japanese corporate venture arms and financial institutions. For US-based enterprise startups, that in-house Asia bridge is a practical differentiator versus firms that rely on informal networks.

What investment stages does Assurity Ventures typically target?

Assurity concentrates on early-stage enterprise technology companies, with an emphasis on seed and Series A rounds. The firm's operational involvement model and cross-border scaling support align with the needs of companies that have achieved initial product-market fit and are preparing for expansion into new geographies, particularly Asia-Pacific markets.

Which sectors does Assurity Ventures focus on?

The firm's investment focus covers enterprise software, artificial intelligence and machine learning, fintech, digital health, cybersecurity, and industrial technology. All fall within the broader B2B technology category, consistent with a firm that positions itself around cross-border enterprise adoption rather than consumer-facing or deep-tech hardware plays.

Who runs investment decisions at Assurity Ventures?

No named principals or investment committee members have been publicly disclosed by Assurity Ventures. The firm does not appear to maintain a public-facing website or LinkedIn presence that identifies key decision-makers. As such, the leadership and governance structure remains opaque to external allocators reviewing the firm.

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