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asterX Capital
asterX is a corporate venture capital arm powered by Quebecor. It conveys a culture of boldness, leveraging Quebecor’s entrepreneurial spirit and network, and...
Overview
asterX is a corporate venture capital arm powered by Quebecor. It conveys a culture of boldness, leveraging Quebecor’s entrepreneurial spirit and network, and builds long-lasting relationships and mutually beneficial partnerships with founders. From financing to support, it opens its network and resources to game-changing startups proposing innovative solutions with high potential to create value within Quebecor’s core business segments and for society.
General information
Firm type
Private Equity
Year founded
2021
Location
Region
North America
Country
Canada
City
Montreal
Corporate office
Montreal, Canada
Principals
Pelra Azondekon
Managing Director | asterX & Director of Corporate VC | Quebecor
Pelra Azondekon
oversees all initiatives of asterX and leads asterX Capital from prospection to portfolio management
Kristina Notaro
Account Manager | Elmire; contributes marketing and content expertise to asterX
Jean B. Péladeau
Vice-President, Operational Convergence | Quebecor; advisory role in asterX investment decision-making
Sector focus
Frequently asked questions
What stages does AsterX Capital target?
The firm focuses on early-stage, seed, and start-up investments.
Where is AsterX Capital headquartered?
The firm is based in Montreal, Canada.
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