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Asure Software
Asure Software provides payroll, tax, and HR outsourcing to over 100,000 US employers from Austin, Texas.
Asure Software
Asure Software is a publicly traded company headquartered in Austin, Texas, that delivers payroll, HR, and benefits outsourcing to US employers. The firm operates two service models: AsureCentral for self-service payroll and HR management, and AsureWorks for fully managed payroll, tax filing, and compliance. Asure's platform covers payroll processing, time and attendance, recruiting, benefits administration, health insurance, 401(k) plans, and HR compliance. The firm serves over 100,000 businesses nationwide and holds SOC 1 and SOC 2 Type II certifications. AsurePay offers on-demand pay for employees. The firm is SEC-regulated and publishes quarterly earnings reports. The company employs SHRM-certified professionals and embeds Luna AI as an assistant across its platform. Asure operates as a single public company with no disclosed additional offices or named principals in its public materials. The last 24 months have seen no publicly reported operational events beyond normal business operations. Asure's structural differentiator is its dual delivery model — self-service or managed — combined with public-company transparency and audited compliance. This hybrid approach allows employers to choose their level of outsourcing while maintaining a single platform and vendor relationship.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Sector focus
Frequently asked questions
How is Asure Software structured — is it a family office or a public company?
Asure Software is a publicly traded company, not a family office. It is SEC-regulated and issues quarterly earnings reports. The firm's ownership structure is disclosed in its public filings.
Does Asure Software manage assets for external clients?
Asure Software does not manage investment assets. It provides payroll, HR, and benefits outsourcing services to employers. The firm's revenue comes from service fees, not from capital management.
What investment stages or asset classes does Asure Software target?
Asure Software does not operate as an investment firm. It focuses on payroll and HR technology and services. The firm may make strategic acquisitions, but its core business is operational outsourcing.
Who leads investment decisions at Asure Software?
Asure Software's public filings name its board and executive officers, but no named investment principals are disclosed in the firm's public-facing materials. Decisions are made by the executive team and board of directors.
What is the source of Asure Software's underlying wealth?
Asure Software is a public company whose equity is traded on a stock exchange. Its capital comes from public shareholders, not a single family or private fortune.
Does Asure Software participate in fund commitments or direct deals?
No. Asure Software is not a fund investor or direct deal investor. It operates as a payroll and HR services provider. Any acquisitions would be corporate transactions, not investment allocations.
How does Asure Software source proprietary deal flow?
Asure Software does not disclose a proprietary deal flow. As a public company, any material transactions are disclosed in SEC filings. No recent acquisition or investment activity has been publicly reported.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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