# Asure Software

Asure Software is an Asset Manager based in Austin, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Austin, United States
- **Region:** North America
- **Address:** Austin, TX, United States
- **Assets under management:** Undisclosed
- **Website:** asuresoftware.com
- **LinkedIn:** https://www.linkedin.com/company/asure-software

## Regulatory record

- **Reports private funds:** No

## About

Asure Software (NASDAQ: ASUR) offers HCM solutions for small and mid-sized businesses across various sectors. Services include payroll and tax processing, human resources management, and time and attendance tracking. The company also provides HR department outsourcing and online compliance tools, founded in 1985 in Austin, Texas.

## Sectors

- HR Tech
- Payroll Services
- Compliance
- Benefits Administration

## Questions

### Does Asure Software manage assets for external clients?

Asure Software does not manage investment assets. It provides payroll, HR, and benefits outsourcing services to employers. The firm's revenue comes from service fees, not from capital management.

### Who leads investment decisions at Asure Software?

Asure Software's public filings name its board and executive officers, but no named investment principals are disclosed in the firm's public-facing materials. Decisions are made by the executive team and board of directors.

### How does Asure Software source proprietary deal flow?

Asure Software does not disclose a proprietary deal flow. As a public company, any material transactions are disclosed in SEC filings. No recent acquisition or investment activity has been publicly reported.

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Updated: 2026-07-10T19:58:20.000Z

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