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Athleta
Athleta outfits active women with technical apparel for yoga, running, and swimming — operating as a Gap Inc. brand with 200+ stores across North America.
Athleta
Athleta is a women's athletic apparel brand headquartered in San Francisco, launched by Gap Inc. as part of its portfolio of specialty retail chains. The brand designs clothing that integrates performance and technical features for active women and girls, covering categories from yoga and running to swimming and hiking. Athleta sells through both a direct-to-consumer e-commerce platform and a network of over 200 brick-and-mortar stores in the United States, supplemented by shop-in-shop locations. The brand competes with Lululemon Athletica and Nike in the premium activewear segment. Product lines include workout leggings, sports bras, tops, outerwear, and accessories fabricated from moisture-wicking and stretch fabrics. The brand operates a customer loyalty program, Encore, which offers free shipping on orders over $50 and other perks. Parent Gap Inc. also owns Old Navy, Banana Republic, and Gap. Athleta launched a plus-size collection and extended sizing to inclusive ranges. As a subsidiary of Gap Inc., Athleta benefits from corporate supply chain infrastructure and real estate footprint. Its competitive differentiation lies in technical innovation for women-specific athletic needs coupled with a commitment to sustainability and inclusive sizing.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Additional offices
Atlanta · Oak Park · New York · Mountain View · Fairfax
Sector focus
Frequently asked questions
Who owns Athleta?
Athleta is owned by Gap Inc., the publicly traded apparel retailer (NYSE: GPS). It operates as one of Gap Inc.'s four core brands alongside Old Navy, Banana Republic, and Gap.
What size range does Athleta offer?
Athleta offers sizes from XXS to 3X for women's apparel, with many styles available in petite, regular, and tall lengths. The brand expanded its plus-size offerings under the Athleta Girl and Athleta Women lines.
How many Athleta stores exist?
As of recent reports, Athleta operates over 200 company-owned stores across the United States, concentrated in shopping malls and lifestyle centers. The brand does not franchise.
What is Athleta's return policy?
Athleta accepts returns of unworn items with tags within 60 days of purchase for a full refund. Products purchased online can be returned by mail or at any Athleta store.
Does Athleta use sustainable materials?
Athleta participates in Gap Inc.'s sustainability initiatives, using recycled polyester, organic cotton, and bluesign-approved fabrics in select collections. The brand also recycles used garments through its 'Give & Get' takeback program.
How does Athleta compare to Lululemon?
Athleta targets a similar premium activewear segment as Lululemon but differentiates on inclusive sizing (up to 3X), a broader price range, and a focus on women-specific technical features. It also offers a loyalty program with free shipping.
Does Athleta have a men's line?
No. Athleta exclusively designs for women and girls. Gap Inc. does not offer a men's counterpart under the Athleta name. The men's activewear market is served through other Gap Inc. brands.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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