# Atomic

Atomic is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** www.atomicvest.com
- **LinkedIn:** https://www.linkedin.com/company/atomic

## About

Atomic, an SEC-registered investment adviser in NEW YORK, NY, was registered in 2021. The firm manages $320 million in regulatory assets under management on a discretionary basis. It has 21 employees and 21 investment advisers.

## Sectors

- FinTech
- Wealth Management
- Cash Management
- Brokerage

## Offices

- New York
- Chicago
- Los Angeles

## Questions

### Does Atomic serve end consumers directly, or does it work through partners?

Atomic is a pure infrastructure play. It does not market investment products to retail consumers under its own brand. Consumer fintechs, financial institutions, and B2B platforms embed Atomic's wealth-management, cash-management, and brokerage capabilities into their own apps. The partner owns the customer experience; Atomic operates the regulated advisor and broker-dealer behind the scenes.

### How does Atomic's European expansion change its product scope?

Atomic entered Europe through the acquisition of Groene Hart Financiële Diensten, using that entity as its regulatory and operational anchor. The move allows Atomic to offer the same embeddable brokerage and wealth infrastructure to fintechs and banks domiciled in European markets, extending its turnkey model beyond its U.S. licensing footprint.

### Which asset classes can Atomic's partners actually offer their end clients?

The platform supports fractional equities, bonds, mutual funds, ETFs, and alternative investments, spanning both U.S. and international markets. Within the wealth-management vertical, partners can launch automated strategies such as custom indexing and bond laddering. Cash-management capabilities include FDIC-insured sweeps, money market funds, and Treasury bill access.

### Who competes directly with Atomic in embedded-wealth infrastructure?

Atomic operates in the embedded-finance layer where competitors include broker-dealer-as-a-service providers such as DriveWealth and Alpaca, and BaaS platforms that extend into wealth and brokerage rails. Atomic differentiates by bundling regulated advisory, brokerage, and a custody relationship with BNY Pershing under one API contract.

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Last updated: 2026-07-10T20:00:43.000Z

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