# Atray

Atray is an Asset Manager based in São Paulo, Brazil.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** São Paulo, Brazil
- **Region:** Latin America
- **Address:** São Paulo, Brazil
- **Assets under management:** Undisclosed
- **Website:** https://atrayphysio.com

## Regulatory record

- **Reports private funds:** No

## About

Atray is a venture capital investment company based in Sao Paulo, Brazil. It focuses on venture capital investments.

## People

- Vivek Atray — Founder

## Questions

### Who runs investment decisions at Atray?

Vivek Atray, the founder, is the sole identifiable principal. He is a former Indian Administrative Service (IAS) officer who left government to found Vibrant Advisory Services before establishing the investment firm. All known decisions appear to route through him directly, given the absence of any publicly named investment committee or partners.

### What is the connection between Atray and the JP Atray Memorial Cricket Tournament?

The tournament is named for JP Atray, Vivek Atray's late father, who was a Senior Superintendent of Police in the IPS. The event is held annually in Chandigarh, India, and stands as a visible piece of the Atray family's civic brand. While separate from the investment firm, it reinforces the family's public profile and network in northern India.

## Related profiles

- [Atma Advisors](https://altss.com/profile/atma-advisors)
- [Atreides Capital](https://altss.com/profile/atreides-capital)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/atray

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology