# Auria Capital

Auria Capital is a Single Family Office based in Monterrey, Mexico.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Monterrey, Mexico
- **Region:** North America
- **Address:** Monterrey, Mexico
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** auriacapital.com
- **LinkedIn:** https://www.linkedin.com/company/auria-capital

## Regulatory record

- **Reports private funds:** No

## About

Auria Capital was established in 2012 by Marcelo de la Garza to manage the Garza Lagüera family fortune. Primary wealth sources trace to FEMSA’s beverage and retail operations and Grupo Orión’s ceramics businesses. The firm allocates across venture, growth equity, real estate and direct corporate holdings. Asset classes include early-stage venture, mezzanine and secondaries. Confirmed holdings encompass Bitso and Protexa Inmuebles commercial projects in Monterrey. Geographic reach covers North America and South America. Co-investment and direct deals form the core deployment method. Team size and total deployment remain undisclosed. Adjacent vehicles include Fundación Auria. Marcelo de la Garza maintains ties to Angel Ventures and YPO Monterrey; Oscar de la Garza serves on the Caintra board. The office operates as a single-family vehicle with direct operating-company relationships through the Garza Lagüera principals, enabling proprietary access to Mexican industrial and technology opportunities.

## Sectors

- Energy Transition & Renewables
- ClimateTech
- AI/ML
- Real Estate
- Venture Capital

## People

- Marcelo de la Garza — Managing Partner
- Oscar de la Garza — Managing Partner

## Questions

### Who runs investment decisions at Auria Capital?

Marcelo de la Garza and Oscar de la Garza serve as Managing Partners. Both are family members who oversee capital allocation and operating relationships.

### Does Auria Capital participate in fund commitments or only direct deals?

The firm emphasizes direct corporate holdings, co-investments and real-estate vehicles over external fund commitments.

### Which sectors does Auria Capital target?

Confirmed focuses include Energy Transition & Renewables, ClimateTech, AI/ML and real estate.

### What geographies does Auria Capital cover?

The office deploys capital in North America and South America, with activity concentrated in Mexico and the United States.

### How is Auria Capital related to Dalus Capital?

Rogelio de los Santos of Dalus Capital acts as an advisor to Auria Capital.

### Does Auria Capital maintain philanthropic structures?

The firm operates Fundación Auria as its philanthropic vehicle.

## Related profiles

- [Aurec Capital](https://altss.com/profile/aurec-capital)
- [Aurum Advice](https://altss.com/profile/aurum-advice)

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Last updated: 2026-08-10T15:54:10.904Z

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