# Authentic Brands Group

Authentic Brands Group is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** authenticbrandsgroup.com
- **LinkedIn:** https://www.linkedin.com/company/weareauthentic

## Regulatory record

- **Reports private funds:** No

## About

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. It connects strong brands with best-in-class partners to optimize long-term value in the marketplace. As the world’s largest sports and entertainment licensing company, Authentic’s brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,300-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®. For more information, visit authentic.com.

## Sectors

- Luxury
- Media & Entertainment
- Consumer & Retail

## Offices

- Los Angeles, CA
- London, UK
- Shanghai, China

## People

- Jamie Salter — Founder & CEO
- Nick Woodhouse — President & CMO

## Questions

### Who runs investment decisions at Authentic Brands Group?

Founder and CEO Jamie Salter leads all major acquisition and strategic decisions, with President Nick Woodhouse overseeing marketing and brand operations. A board of directors including representatives from BlackRock, General Atlantic, and Leonard Green & Partners approves large transactions. The firm operates with a lean senior team that evaluates brand IP for long-term licensing potential.

### Which celebrity estates does Authentic Brands Group control?

ABG owns or co-owns the intellectual property rights to Marilyn Monroe, Muhammad Ali, Elvis Presley, and in partnership, David Beckham's global brand. The firm licenses these estates across apparel, fragrance, publishing, and digital content partnerships, generating revenue without producing physical products.

### How is Authentic Brands Group funded?

ABG has raised capital through multiple private funding rounds, with key investors including BlackRock, General Atlantic, Leonard Green & Partners, Brookfield, and Simon Property Group. The firm has also explored public markets, having confidentially filed for an IPO in 2021, though no public listing has occurred as of mid-2025 (per Bloomberg, 2023).

### What investment stages does Authentic Brands Group typically target?

ABG exclusively acquires mature, often distressed, consumer-facing brands with existing global recognition. The firm targets post-operational entities — labels that have already peaked in retail scale but can be relicensed at higher margin. Unlike venture firms, ABG does not invest in early-stage or growth-stage operating companies.

## Related profiles

- [Trifecta Collective](https://altss.com/profile/trifecta-collective-sdn-bhd)
- [Keleops](https://altss.com/profile/keleops-ag)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/authentic-brands-group

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology